The other day I was talking to a guy at
health club I joined. (Never had time when I was working for someone else.)We started talking about our personal trainers. If you aren't familiar with
term, these are fitness experts who are educated to design work-out routines based on an individual's strengths, needs, and goals.
Anyway, Rick said something that truck me right between
eyes. "I got so confused reading all
books and fitness magazines. Everyone has a different opinion of what works
best. I finally figured if I was going to work out, I might as well pick one expert, listen to them and follow their program."
Later, as I was driving my sore body home, I thought about how appropriate Rick's comment was to Marketing.
Everyone's an expert. (Even people who have yet to sell their first eBook.) And there are a million programs, books, secrets, techniques and tactics that will work for you.
The problem is, you can easily fall into what my favorite business school professor called, "Analysis Paralysis".
That's where a lot of people are stuck.
They keep reading, and it gets in
way of actually doing something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I found what worked for me.