Written by Thom Reece

© Copyright 2002-05 Thom Reece All Rights Reserved

In 1974 when I wroterepparttar first edition of "Magic Methods of Recruiting Commission Salespeople™" (Pelican Press) I covered what was then a relatively new concept:


That fact had somehow been lost on allrepparttar 136766 mlm management teams ofrepparttar 136767 time. In fact, they worked very hard at trying to convince their organizations that "selling" was unnecessary and that people would flock to their opportunity if only they learned aboutrepparttar 136768 "cutting-edge" new productsrepparttar 136769 company had created.

Balderdash! ... Clear that junk out of your mind right now. If you don't approach sponsoring as a *selling process* you are doomed to long term failure. Period!

Allrepparttar 136770 conventional tools of professional salesmanship apply torepparttar 136771 recruiting process. In fact, givenrepparttar 136772 overall importance of recruiting, to your ultimate success or failure as a mlm distributor, I will go so far as to say that if you are to excel in sponsoring new distributors to your network... you simply *must* develop a high level of understanding and expertise in professional sales.

Please note that I am not talking about high-pressure, beat them overrepparttar 136773 head selling techniques. If you have to pound your prospect intorepparttar 136774 sand to get him/her to sign up for your program... you are wasting a lot of time and energy for nothing. These types of sponsorship activities do not win long term converts... they make for begrudging failures who will only eat up your valuable time trying to trainrepparttar 136775 non-trainable and teachrepparttar 136776 unteachable.

Consultative Recruiting™ involves gently leadingrepparttar 136777 prospect to realize that by getting involved with your opportunity they will more rapidly achieve their greater goals of: financial independence, improved lifestyle, security, happiness, health & wellness, etc.

Consultative Recruiting™involvesrepparttar 136778 top-level, persuasive techniques of great consultative salespeople. The techniques are basic to any good selling system:

1. Generate high quality, targeted, sales leads and an automated system for immediate personalized response to their interest or inquiry.

2. Questioning and Qualifying methods that exposerepparttar 136779 true underlying values, wishes, dreams, desires, and goals of your prospect.

3. Presenting your opportunity in its best possible light using tons of benefits that directly address your prospects concerns about:

  • your credibility and believability

  • product quality

  • company stability and integrity


Written by Thom Reece

© Copyright 2002-2005 Thom Reece All Rights Reserved

One ofrepparttar largest markets for wellness products, is targeted directly atrepparttar 136765 needs and concerns ofrepparttar 136766 "baby boomer" generation.

This generation, defined as those born betweenrepparttar 136767 years 1946 and 1964, representsrepparttar 136768 most affluent and influential section ofrepparttar 136769 economy.

Over 90 million strong inrepparttar 136770 U.S. and Canada,repparttar 136771 "baby boomers" have had a dramatic effect on every facet of life. As this market segment has moved through life, they have literally dominatedrepparttar 136772 marketplace. When they were infants,repparttar 136773 marketplace responded withrepparttar 136774 prepared baby food industry--resulting in supercharged growth in that market....from 270 million jars per year to 1.5 billion jars.

Whenrepparttar 136775 boomers reached their early childhood,repparttar 136776 market responded with Frisbees, Hula Hoops, Skateboards, TinkerToys, etc.....billions of dollars worth!

Asrepparttar 136777 teenage years came along so didrepparttar 136778 advent of fast food franchises such as McDonalds, Burger King, Kentucky Fried Chicken, etc. Franchisees became rich asrepparttar 136779 baby boomers filled up on french fries, burgers, and soft drinks.

Community infrastructure was also dramatically effected. Elementary and High Schools were built at a break-neck speed to accomodate this generations educational needs. Social programs were implemented as a direct result ofrepparttar 136780 huge numbers of new problems and opportunities that this massive group created.

Young adulthood brought with it changes in fashion preferences...which resulted in marketing phenomenons such as The Gap which went from $600,000 in sales in 1969 to 99 Million in 1976...today those figures are offrepparttar 136781 map.

According to a report on CBS news, this same baby boomer generation now accounts for an incredible One Trillion Dollars in annual income! The marketplace continues to respond to this generations every whim.... now when you hear a music background for popular advertisements, it is likely to be an old tune fromrepparttar 136782 60's, and 70's.

Asrepparttar 136783 baby boomer generation entersrepparttar 136784 fifth decade of life they have begun to approachrepparttar 136785 "aging process" as a not-so-inviting-prospect. Indeed they are doing everything in their power to slow down this process and to extend their lifespan with quality years. As one marketer commented: "They are entering middle age kicking and screaming."

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use