As year starts to wind down, many businesses and entrepreneurs are making plans and budgets for year 2003. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.

HOLIDAY PUBLICITY OPPORTUNITIES If your product/business lends itself to increased holiday sales, next few weeks are a perfect time to get a publicity campaign launched - given right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for holidays. Some media outlets even reorganize or beef up staff around holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.

PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS Some business owners may be of mindset: "I think we'll wait to launch a publicity campaign until after January 1st." The problem is -- if you wait to launch your publicity campaign until first of year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don't realize is this. Because of increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call "media digestion period" - simply put - that is a period of time (sometimes weeks, sometimes months) that it takes media outlets to:

#1) see/understand your release and decide if they are interested; #2) find space ime in their editorial calendar to place article/news story/show segment.

Face it, to become good at either it takes dedication. You can learn all you want about how to play guitar or how to market on internet but if you do not sit down and actually do and apply what you have learned you won't be getting results.

You may have heard of 3 P's: Practice, Patience, Perseverance.

To become a good guitar player it requires 3 P's. To become a good internet marketer it will also require 3 P's.

As a matter of fact I think it really applies to anything in life that you want to get good at.

It took me 2 or 3 years of 3 P's before I became a pretty good guitar player and you should expect same time frame with your internet business. It can be more or less depending on how much work you put into it.

There is no quick way to become a good guitar player and there is no quick way to make money on internet. It will require 3 P's.