One of biggest problems for new sites is not only to how to build up their web traffic, but also how to make their site credible once people actually start showing up. There are many simple and usually free ways that you can use to show that your site is here to be a resource to online customers.
1. Create lots of keyword rich content.
The more information on your site, better. You might not make a sale from first visit, but if you establish your site as an information resource, search engines will visit more often and your web visitors will also return more often. Over time, you will build up a steady momentum where your new content is indexed regularly by major search engines and you are bringing in new and unique customers on a regular basis.
2. If you are selling your own product, make sure that your customers can get in touch with you.
If you want to add a real personal touch, move beyond email and offer telephone support. You can set up parameters and only accept calls during business hours, or you can use a system where customers will leave you a message and then return their calls later.
There’s also free instant messenger. If you are online throughout day, let your customers know and they can contact you for free via Yahoo, MSN or AOL instant messenger. They’re all free so you can even get a copy of all three and log in when you are available for live help.