Can you remember
last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates biggest obstacle you need to overcome to successfully promote YOUR product or service. You must capture your prospect's attention in first few seconds or your sales message will be ignored. This is especially important on Internet where a visitor can simply click away from your website -- forever.
Here are 4 proven techniques you can use to quickly capture a prospect's attention. They apply to all media including Internet.
1. MAKE A DRAMATIC STATEMENT
Did you ever write a headline for an ad, web page or other sales message? You probably used a dramatic statement. It's most obvious way to get someone's attention. For example:
"Lose 8 Pounds In The Next 2 Weeks Without Dieting" "My Doctor Uses These Nutritional Products" "Double Your Sales And Reduce Your Advertising Expenses
TIP: Your dramatic statement will be most effective when it describes a major benefit for your prospect.
2. SURPRISE THEM WITH SOMETHING UNEXPECTED
Unexpected surprises always attract attention. It's often negative attention caused by something going wrong. But you can also use an unexpected surprise to attract positive attention. It happened to me last week.
The office supply company I use sent me a letter announcing an automatic $50 deduction off my total bill for this month. I immediately placed an order for items I wasn't planning to buy for another month or two. I even stocked up on several items I normally buy elsewhere. Their unexpected surprise got my attention and generated a large order during a month I hadn't planned to order anything.
3. ASK A PROVOCATIVE QUESTION
I once saw a direct mail letter that began with question, "If you're such a smart executive why aren't you making a six figure income?" Not many executives could resist reading that letter, especially if they weren't making a six figure income.
