#2. Simplicity: Will I be able to navigate web sites and find tools and understand how to properly use product or service?

#3. Needed products or services. How much competition will there be?

#4. Cost Is business priced at an affordable range for all income levels? Is fee hidden at end of a long sales letter or do I have to fill out a form to get to price.

#1 I have answered interesting ads to find web sites that have no information at all about people or company behind product. For all I know it could be a whiz kid with a computer in his bedroom reselling someone else's products. Anyone can take a professional course on writing sales letters and learn what psychology triggers responses in people’ behaviors. I haven't seen an insurance policy yet for networking programs. Without a credible person or company behind product or service, at best you are gambling. Why spend your time and effort and money to gamble on an unproved company even if it is free?

What are you chances? 50/50 if company survives. 0/0 if they don't. What's your time worth?

#2 Many times in studying web sites I come to I take into consideration how long it takes to load. I look for choices available to reader.

I do not like flash presentations and should have choice to continue viewing site without them. Most professionals using flash have an option button to skip flash. It is a proven fact that college graduates and older do not go for flashy presentations. They prefer a well written attention grabbing script.

I broke my ankle on a trip. One of travel companions asked one of his employees to drive me back to my home town, and when I dropped gentleman off at Bus Stop and made my way to my house (I could always drive on thing), after picking up my cat, I hobbled into bedroom, flopped down on bed and began to wonder how on earth I was going to do this. The pain and swelling, if you’ve ever done this, are excruciating.

I live alone. My son lives many miles away. Of course I have friends, but short of having someone move in with me, help was liable to not nearly be enough.

I could drive, but I could not touch leg to floor. I had a light cast on it from ER on trip, but no crutch. Hmmm.

It was a puzzle and had a high emotional component. I was scared at prospect of having to be dependent, and also worried about bills and logistics.

BRING IN THE EMOTIONAL INTELLIGENCE

I teach Emotional Intelligence and yes, I use skills. I also train and certify Emotional Intelligence coaches, and we always remind one another, “Remember to tell yourself what you would tell a client.”

Good thought! So what would I tell a client? Take a deep breath, calm down, and start thinking.

The first thing I did was look at my strengths. According to StrengthsFinder Profile, which I use with my clients, two of my top strengths are Intellection and Strategic. Intellection – enjoying thinking would be useful only in application to a plan of action. But voila! Strategic means it comes natural to me to “make a plan.”