You may already know how important it is to drive qualified prospects to your web site. What's even more important, though, is finding ways to keep them there once they've arrived.After all, what's
use of spending all that time and money on securing top rankings on search engines, setting up a network of affiliates, and building a 100-page site if nobody stays once they arrive? That's hard way to learn value of "sticky" content.
The easy way is to keep reading. The information I'm about to share with you will show you how to use content to turn visitors into shoppers and shoppers into repeat buyers!
I've boiled it down to 4 sure ways to keep your customers coming back for more. Put these tips into practice, and watch your sales start climbing almost immediately.
1) Take charge of your content
It's important to spend a few minutes thinking about how often you really need to update your content. If your site sells reports on e-commerce issues, your visitors may expect new content about e-commerce market on a fairly regular basis.
If your site isn't going to need content changes on a regular basis, think about writing content yourself. Nobody knows your product as well as you do, so who better to write about it? Of course, you'll want content to have a strong focus on features and benefits of your product or service, so here are a few ideas for articles you could post on your site:
Three ways your product can save your customers time. Three ways your product has saved your customers money. Interesting or unique applications for your product.
Ok, ok. I can already hear some of you saying "I'm an entrepreneur -- I'm not a writer!" My answer: Why don't you give it a try? You'll probably surprise yourself. Even if your writing isn't as clear and flowing as something crafted by a professional copywriter, your enthusiasm for your product will go a really long way.
There are a couple of situations where I would recommend hiring services of a professional writer. If you simply aren't comfortable writing your own content, then this is definitely way to go.
You will also probably want to look into services of a professional if your site is going to require frequent content updates. Writing can be very time-consuming, and as a business owner, you'll need to decide on most profitable way to spend your time.
Here are a few of better resources I've found for tracking down copywriters:
http://www.elance.com http://www.marketingtool.com
2) Check "All" of Your Content
Remember, when we talk about content, we're not just talking about text on your site. We're talking about every single word, image, link, logo, and e-mail address.
One of most important things you can do to keep your site current (and drive sales) is to rotate your features and specials. Is your best-selling product featured prominently on your site? If not, visitors won't find what they came for and that's costing you profits!
Always keep your catalog up-to-date. Nothing will drive customers away faster than receiving an e-mail from your company saying that product they ordered yesterday is no longer available. It never ceases to amaze me how often I come across sites with outdated, unavailable products still posted online.
Check all of your links. Every last one of them. Even that one at very bottom that links to your privacy policy. If link through to your "Satisfied Customers" page isn't working, how comfortable is a customer going to be entering their credit card number?
