4 Strategies for Protecting Your Online BusinessI was sure this will happen. After all "There is fun in taking challenge when
stakes are high!".
You will be wondering what am I talking about, yes, I am talking about
Online Info product business which is
biggest business online. Information products are selling really hot online for prices ranging from $9-$900 and with this there are attempts to break
system and get these product for FREE!
Following, I have outlined 4 strategies that you can use to protect your Online Business from theft.
1) Order Page:
You will think "Why on earth should I be concerned about order page?". Yes, you are correct to some extent, this is THE page which is very crucial and decision making for your sale and you will try to lure
user to order your product, won't you?
But, here is
main concern area, if you are offering PayPal as
Payment option then we have to be careful for
order page. PayPal is really great payment option, because it costs no service charge to
customer and it is very low charge to you
merchant, but
only problem is that you have to give
return URL i.e. download page location in
order form itself. So, anyone who knows how to view
source of page will be able to see
download page and will go straight their without paying!
Don't worry there is solution available for this, there are several HTML Encryptors available for this which will scramble
code of your Paypal code, so, those prying eyes will get to see only scrambled characters and will have to work hard (pull their hair!) to decipher
path of your download page. I know of one free software which does this, go to: http://www.snazzypromotions.com/software/paypalfree/index.html
2) Download Page:
This is THE page where your customers will be directed after they complete
purchase process, for downloading
product they paid you for.
Your download page should never have following names: download.html thankyou.html thanks.html
Don't keep .htm by
same names either. These page names are too predictable and are
first ones to be tried by novice hackers. So, you should give some creative name related to your product which some ordinary hacker can not even think of. e.g. If you are selling ebook related to Online Marketing, consider keeping something like onmkt.html or you may consider adding numbers also to have added security e.g. onmkt03.html etc. Just be creative.