4 Strategies for Protecting Your Online Business
I was sure this will happen. After all "There is fun in taking challenge when stakes are high!".
You will be wondering what am I talking about, yes, I am talking about Online Info product business which is biggest business online. Information products are selling really hot online for prices ranging from $9-$900 and with this there are attempts to break system and get these product for FREE!
Following, I have outlined 4 strategies that you can use to protect your Online Business from theft.
1) Order Page:
You will think "Why on earth should I be concerned about order page?". Yes, you are correct to some extent, this is THE page which is very crucial and decision making for your sale and you will try to lure user to order your product, won't you?
But, here is main concern area, if you are offering PayPal as Payment option then we have to be careful for order page. PayPal is really great payment option, because it costs no service charge to customer and it is very low charge to you merchant, but only problem is that you have to give return URL i.e. download page location in order form itself. So, anyone who knows how to view source of page will be able to see download page and will go straight their without paying!
Don't worry there is solution available for this, there are several HTML Encryptors available for this which will scramble code of your Paypal code, so, those prying eyes will get to see only scrambled characters and will have to work hard (pull their hair!) to decipher path of your download page. I know of one free software which does this, go to: http://www.snazzypromotions.com/software/paypalfree/index.html
2) Download Page:
This is THE page where your customers will be directed after they complete purchase process, for downloading product they paid you for.
Your download page should never have following names: download.html thankyou.html thanks.html
Don't keep .htm by same names either. These page names are too predictable and are first ones to be tried by novice hackers. So, you should give some creative name related to your product which some ordinary hacker can not even think of. e.g. If you are selling ebook related to Online Marketing, consider keeping something like onmkt.html or you may consider adding numbers also to have added security e.g. onmkt03.html etc. Just be creative.