What is search engine optimization? Well, just what it sounds like, it's process of optimizing your website for search engines. There are thousands of companies out there that "specialize" in SEO. For a fee (usually a LOT) they will optimize your website for you. If you're paying one of these companies, you're throwing away money! Don't believe me? Go to your favorite search engine and search for "firefighter". Why firefighter? Because that is one keyword that we feel is most important to this website, American-Firefighter.com Go ahead, search. Here, we'll make it easy for you:
Click here to search Google for "firefighter". Click here to search Yahoo for "firefighter". Click here to search MSN for "firefighter". Click here to search Lycos for "firefighter". Click here to search HotBot for "firefighter".
(we'd link to Overture, but you'd have to scroll through 30 something "sponsored listings" before you get anywhere!)
What do you think of our search rankings? We think they're pretty good. How much did we pay to get these listings? NOTHING! Wondering how we do it? The SEO companies don't want you to know, but it's SO SIMPLE we just have to tell you!
STEP 1: CHOOSE your keyword(s)
Seems obvious, but a lot of people seem to overlook this. Choose keywords that are most relevant to your website. If your website is a content site, target keywords that relate to your targeted audience. This website targets firefighters, so firefighter was a logical keyword to target. If your target visitors are bus drivers, then bus driver would be a good keyword? Get it? If your site is commercial in nature, then your keywords should match what you are selling. If you sell toothpaste, toothpaste would be a good keyword. You don't need an SEO company to tell you this.
STEP 2: USE your keyword(s)
Our keyword is firefighter, and word firefighter is used many times on virtually every page of this website (even this one!). If your keywords are bus drivers, and bus drivers is nowhere to be seen on your website, something is wrong. If you sell toothpaste and word toothpaste doesn't appear on your website, someting is wrong. Again, you don't need an SEO company to tell you this.