Trade show booths can act as an excellent source for generating sales enquiries in short run. Companies are able to demonstrate their products or services and get instant enquiries at booth which on timely follow up can result in sales. Some of tips on how to maximize benefits of a trade show booth as a sales tool are mentioned below:
On-Spot promotion schemes: This is an age old trick which works well at trade shows. Firstly it makes visitor stop at your booth for more than a few seconds. Secondly, a structured promotion method quickly puts visitor through benefits of products (obviously in an attractive fashion) and then a decision making opportunity is thrown at visitor introducing them to on spot interesting offers. Offers can range from products sold on spot at attractive pricing, free gifts with purchases, extended time period of services, lifetime warranty and like. The more innovative offer, more likelihood of success.
Assuming that product and promotion offering are attractive for users, on-spot promos can recover all costs of trade show plus earn company a healthy profit. Quick checks with organizers need to be done before event to ensure that onsite sales are permitted.
Get your customers to speak to visitors: Admitted that this might be a bit tough to execute, but if you have a large enough trade show booth, then it might be an excellent idea to schedule live interaction sessions where you have satisfied customers promoting product. This can have fantastic results in terms of sales enquiries generated at event.
A well known software company promoted client's company during a well known industry trade show and developed content to display on how their software solution helped customer's business. This 'gimmick' got visitors to stop and take a look and interested visitors did take a seat and sit through entire presentation. Needless to say, there is no better sales tool than satisfied customers.