Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. In fact, Galbraith's Internet campaigns to sell homes from Tumbler Ridge, British Columbia to Plattsburgh, New York are so successful, company has cut back its traditional advertising. Here's how streaming video promotes your organization online.
IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web users have capability of downloading video and find it a novelty. Short videos of less than five minutes can be downloaded in a short time, depending on bandwidth.
YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers, you don't need to fly across country to see real estate when you can get a 3-D perspective on homes, community and geography as well as meeting residents and buyers from an online video.
VIDEO IS PERSUASIVE. Because video can incorporate spoken word, music, maps, digital effects and moving images, user experience is much more intense and when, well designed, very compelling. Testimonials have more punch when spoken by happy customers.
THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine cost of producing and delivering 30,000 videotapes around world.
STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a company's innovation as evidence of its ability to be creative and effective. Taking technological lead in your sector may give a lead in sales.