4 Reasons You Need To Forget About Search Engines

Written by Michael Cheney, magnet4web.com (c)


Ever find yourself visiting Google.com and typing in phrases relevant to your website to see where you come up? Of course you do. Everyone does it. Have you ever stopped to think how much time is taken up overrepparttar course of a year just by that niggling thought atrepparttar 124833 back of your mind “Am I onrepparttar 124834 first page?” – I bet it if you counted up allrepparttar 124835 times you did it you would be looking at hours. But are search engines really that important torepparttar 124836 success of your website? No, they’re not – here’s why..

1. They waste your time.

Admit it – you spend hours just seeing where inrepparttar 124837 rankings you appear when you could be spending that time improving your business, adding more great content to your website or following up on those sales leads.

2. They owe you nothing.

There is nothing more dangerous than your website’s traffic and hence your business’ revenue being dependent on one type of resource (i.e. search engine) or worse still one particular search engine. They can changerepparttar 124838 way they list and rank sites over night – they are not indebted to provide you with consistent traffic. Just look atrepparttar 124839 latest sweeping changes made by Google – businesses literally went under as a result of being solely dependent on one primary source of visitors.

3. They sap your soul.

There can be nothing more disheartening than seeing your ranking inrepparttar 124840 search engines either fall from page 1 to page 99 or disappear completely. People can get caught up in a mesmerising dance withrepparttar 124841 search engines constantly changing their site to pander torepparttar 124842 needs ofrepparttar 124843 search engines. Remember this – high ranking inrepparttar 124844 search engines does not equal profit. What brings you profit is a good product or service, an excellent website with valuable content and a great conversion rate of visitor into customer. 99% of website owners think their problem is lack of visitors – it’s not, it’s lack of understanding of what it takes to convertrepparttar 124845 current visitors into customers. Only worry about your search engine ranking if you’ve got all other elements of your business and your website as close to perfection as they can be.

Focus and Fear of Success - The Biggest Monkey on Your Back?

Written by Jack Humphrey


If you have been onrepparttar internet for awhile, you know that there are millions of people trying anything and everything to get your attention. They want in your wallet. It's a great big money grab out there folks, andrepparttar 124832 net has becomerepparttar 124833 biggest marketing arena onrepparttar 124834 planet, driving whole industries and generating Billions of dollars in sales.

So what'srepparttar 124835 problem? Well, none if you are one ofrepparttar 124836 small businesses with focus. A whole lot of problems if you lack focus.

There are myriad small business opportunities onrepparttar 124837 net today. And if you do your research and find something you want to associate with, or you create a product for a well-researched target market, you are well on your way to financial success. Or are you?

You seerepparttar 124838 more you become active onrepparttar 124839 net as either someone looking forrepparttar 124840 right opportunity, or as someone who has foundrepparttar 124841 right opportunity already,repparttar 124842 more you are bombarded with choices. Everyday you get emails saying thatrepparttar 124843 next best thing since sliced bread has come along.

The new "thing" demands your attention and you get nervous that you might be missing out on another opportunity for fiancial success.

But don't you already have one? At least, haven't you been presented with several great opportunities inrepparttar 124844 last week? So why on earth take a serious look at yet another? Why fragmentrepparttar 124845 time you need to spend on your current business with allrepparttar 124846 marketing it takes to get yet another offrepparttar 124847 ground and profitable?

What I am talking about here is something I call "Sign-up-Itis." (Not to be confused with Sinusitis, which can be just as debilitating.)

It goes like this: You find your focus, you are fired up. All is good and you are ready to start working onrepparttar 124848 hundreds of little things you need to do to get traffic and make sales.

You need to get good search engine positioning, you need a links campaign, you have to research ezines in your niche and place ads, you need to set up joint ventures, you need to create and update content on your site, set up a merchant account, a delivery system, andrepparttar 124849 list goes on from there.

Then you get an email from a friend or associate telling you that you HAVE to check outrepparttar 124850 latest and greatest. You do. It's an awesome opportunity. You look at your plate and it's already full with your current project, butrepparttar 124851 plate has a lot of things on it you really don't enjoy doing. It's a lot of work to make any business pay off, as you can see fromrepparttar 124852 short list above.

"It's Much More Fun To Think About Success Than It Is To Do The Work It Takes To Achieve It"

But this NEW thing is exciting, fresh, new. It draws you in and it's MUCH more fun to think about success than it is to dorepparttar 124853 work it takes to achieve it, so you buy in. You get a ton of tools to start this new venture. It's all overwhelming, especially since you have gone back to your first venture and realized you now have TWO great things that can both make you money, but they BOTH need your attention on a grand scale in order to see profit.

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