If you have been on
internet for awhile, you know that there are millions of people trying anything and everything to get your attention. They want in your wallet. It's a great big money grab out there folks, and net has become biggest marketing arena on planet, driving whole industries and generating Billions of dollars in sales.So what's problem? Well, none if you are one of small businesses with focus. A whole lot of problems if you lack focus.
There are myriad small business opportunities on net today. And if you do your research and find something you want to associate with, or you create a product for a well-researched target market, you are well on your way to financial success. Or are you?
You see more you become active on net as either someone looking for right opportunity, or as someone who has found right opportunity already, more you are bombarded with choices. Everyday you get emails saying that next best thing since sliced bread has come along.
The new "thing" demands your attention and you get nervous that you might be missing out on another opportunity for fiancial success.
But don't you already have one? At least, haven't you been presented with several great opportunities in last week? So why on earth take a serious look at yet another? Why fragment time you need to spend on your current business with all marketing it takes to get yet another off ground and profitable?
What I am talking about here is something I call "Sign-up-Itis." (Not to be confused with Sinusitis, which can be just as debilitating.)
It goes like this: You find your focus, you are fired up. All is good and you are ready to start working on hundreds of little things you need to do to get traffic and make sales.
You need to get good search engine positioning, you need a links campaign, you have to research ezines in your niche and place ads, you need to set up joint ventures, you need to create and update content on your site, set up a merchant account, a delivery system, and list goes on from there.
Then you get an email from a friend or associate telling you that you HAVE to check out latest and greatest. You do. It's an awesome opportunity. You look at your plate and it's already full with your current project, but plate has a lot of things on it you really don't enjoy doing. It's a lot of work to make any business pay off, as you can see from short list above.
"It's Much More Fun To Think About Success Than It Is To Do The Work It Takes To Achieve It"
But this NEW thing is exciting, fresh, new. It draws you in and it's MUCH more fun to think about success than it is to do work it takes to achieve it, so you buy in. You get a ton of tools to start this new venture. It's all overwhelming, especially since you have gone back to your first venture and realized you now have TWO great things that can both make you money, but they BOTH need your attention on a grand scale in order to see profit.
