The other half of battle is discovering steps you can do that will lead to an online sale.

There are limitless possibilities on how to make a sale happen, beginning with initial awareness to an actual purchase.

This is fun and inventive part of online marketing. It is important to realize that steps you lay out for an online sale can be just as ingenious as method of advertising itself.

To help you better understand what an online sales process is, consider activity of "linking" from site to site and all discoveries you can make along way.

The steps leading to an online sale is "linking" portion of online marketing.

Most people just let this part take it's own course, waiting for orders to come in. But a smart e-business entrepreneur will shape and control steps to an online sale to encourage more business.

As a way of demonstrating, I will show you a plausible example. But, remember, this is just one of possibly "hundreds" of online sale processes that can be developed.

EXAMPLE

Step 1 - Set Up An Internet Resource

The sites that receive most amount of traffic are usually "Internet resources". If you create your own site of a useful resource, you too can encourage a large volume of site visitors. On your Internet resource site, you can advertise your products or services free.

If you are smart, you will post a notice on site saying who "hosts" it. Include this in your ad copy as well, so that visitors know your products come from same person who created resource site. A good reputation can go a long way.

You can also list your Internet resource in search engines, directories, and through reciprocal linking.

Step 2 - Send Out A Press Release

A press release is more likely to be published if it relates to a general Internet resource than if it is for a private site only.