Using RSS on your website is a good way to spread your company message and increase your search engine position. But if you don't have subscribers to your newsfeed, benefits of news syndication are lost.
This article will provide you with 4 proven ways to increase subscribers to your newsfeed.
1. Use an RSS Auto-Discovery Tag
Embedding an RSS auto-discovery tag into your webpage can allow newsreaders to automatically detect you serve RSS newsfeeds. Web browsers such as Firefox and Safari now detect RSS automatically, and ask visitor if he or she wants to subscribe to your feed. This way, you don't have to push your RSS feed - web browser does it for you. Also, Yahoo search results will include an "Add to My Yahoo" link if you use an auto-discovery tag.
Global Syndication offers a tool that makes creating RSS auto-discovery tags a snap: http://www.globalsyndication.com/rss-autodiscovery-tag .
2. Submit Your Feed to RSS Directories
When people look for information on websites, they use a search engine such as Google. When they are looking for RSS newsfeeds, they go to an RSS directory. That is why it is vitally important to submit your newsfeed to as many directories as you can. Robin Good has published a definitive list of directories that you can submit to: http://www.masternewmedia.org/rss/top55/ .
If you are looking to save time with RSS directory submission process, Global Syndication can submit your feed to top 45 directories for under $10:
3. Create An RSS Landing Page
To many people, RSS is a completely new concept they know nothing about. When those people click your RSS link, what do they see? A bunch of meaningless XML code. Needless to say, this does not give a good first impression of RSS. You need to make it easy for your site visitor to start using your newsfeed - now.