4 Easy Ways to Get Free Marketing Exposure

Written by Debbie LaChusa

Are there really ways you can get valuable marketing exposure without spending any money?

You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or inrepparttar hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted atrepparttar 146910 people you have identified are most likely to buy your products or services.

1)Share Your Knowledge

If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targetsrepparttar 146911 same customers you target. Become a regular contributor to a magazine or radio or TV program.

2)Create Information Products

Package and distribute your knowledge inrepparttar 146912 form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date.

3)Offer Seminars and Do Presentations

Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make surerepparttar 146913 groups are representative ofrepparttar 146914 types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.

First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it isrepparttar 146915 first step toward making a sale.

Second, it allows peoplerepparttar 146916 opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understandrepparttar 146917 services you provide and that they get to know you. People like working with people they like. Givenrepparttar 146918 choice between hiring two people withrepparttar 146919 same skills and services, most people will chooserepparttar 146920 person they like or feelrepparttar 146921 best chemistry with.

Determining Marketing Effectiveness Even If You Didn't Track

Written by Debbie LaChusa

What if you've done a variety of marketing activities overrepparttar past year, but you did not establish any way to trackrepparttar 146886 response? Now you don’t know what worked and what didn’t.

Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities? First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to trackrepparttar 146887 effectiveness of their various marketing activities.

The first thing to do is recognizerepparttar 146888 importance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to ask each new customer where or how they found out about you. You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason forrepparttar 146889 customer to bring that flyer in when they come to make a purchase. Reasons to returnrepparttar 146890 flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.

You can also do this by phone or onrepparttar 146891 Internet if that is how your customers make purchases. Simply ask them to provide you withrepparttar 146892 code onrepparttar 146893 brochure or flyer that they are calling or ordering from. Make surerepparttar 146894 code is specific torepparttar 146895 location or group of people that you distributedrepparttar 146896 flyer to.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use