Are there really ways you can get valuable marketing exposure without spending any money?
You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at people you have identified are most likely to buy your products or services.
1)Share Your Knowledge
If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets same customers you target. Become a regular contributor to a magazine or radio or TV program.
2)Create Information Products
Package and distribute your knowledge in form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date.
3)Offer Seminars and Do Presentations
Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure groups are representative of types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is first step toward making a sale.
Second, it allows people opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand services you provide and that they get to know you. People like working with people they like. Given choice between hiring two people with same skills and services, most people will choose person they like or feel best chemistry with.