Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.

1. Focus on What Your Customers Really Want

Your customers really don't want your products or services. They don't even want what those products or services do for them. What they really want is to gain specific feeling they get after buying and using your products or services.

Keep this in mind when you create web pages, sales letters and other selling presentations. Emphasize feelings produced by using your product instead of talking about what your product is - or how it works.

Tip: Convert benefits delivered by your product or service into vivid word pictures. Then put your prospect in picture by dramatizing what it feels like to be enjoying those benefits.

Example, if you sell financial products, describe what it feels like to enjoy an affluent life style without debt.

2. Keep Communicating With Your Previous Non-Buyers

You've heard it before - but I'll say it here again. Most prospective customers will not buy first time they see or hear about your product or service. You're losing a lot of sales if you do not persistently follow up with those prospects.

Your follow up procedure can be as simple as periodically contacting them with a new offer. Or it can be more complex like distributing a newsletter or providing updated product information.

Tip: You cannot follow up with prospects if you don't know how to reach them. Set up a system for collecting names and contact information of all prospects who do not buy from you.

Example, offer a special report, a list of sources or some other valuable information your prospects cannot get anywhere else. Deliver it only by email or postal mail so you can get their contact address.

3. Encourage Questions

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Visibility, Credibility and Position Through Articles and Celebrity Testimonials By Kathleen Gage

A huge problem for many people who are working on market visibility and position is amount of competition vying for same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business.

The great thing is you can begin immediately to utilize power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in morning and by afternoon reach thousands of folks all over world.

Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter).

A simple search on Internet of your area of interest and word newsletter in that search will bring up countless places looking for well-written articles.

If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below)

This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility.