Some of simplest marketing tactics often produce most profitable results. Here are 4 examples that have proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of your new customers were like best customers you have now. Here's how you can make that happen...

Take some time to analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then revise your sales message to appeal specifically to them.

This will increase both number of new sales you get and profitability of each new customer.

2. Pile on Benefits

Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both time saving and money saving benefits of your product or service. Then include a discount price offer if they buy before a certain deadline (more money saved). Finally, figure out how you can deliver all or some of what they are buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product immediately, add something to purchase that you can deliver immediately. It can be as simple as a series of helpful tips related to your product posted on your web site ...but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.

#1 Keep it helpful It's often repeated and often forgotten. But it's kind of truism that's, well, true. If they don't read newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.

#2 Make it interactive Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share results. Soon, you'll see a community forming with your business at center.