How many times have you groaned when you heard you need to publish articles in order to sell products on Internet?
Do you really believe that writing articles will produce results?
A couple of years ago, after I published my fourth Rocketedition (now Gemstar) e-book, I was scratching my head thinking how am I going to market this these e-books? Nobody I know owns a dedicated e-book- reading device.
I found a website called Rocket-Library where I could post sample chapters, articles or complete e-books, offering information for free. (Note: it is now defunct)
Since only way information could be read was on a Rocketbook e-book reader, I felt this marketing strategy would present sales.
3 months after posting a total of 4 articles: 2 for "A Cheap and Easy Guide to Self-publishing E-books" and 2 for "How to Hypnotize People and Other Living Things, " I started getting incredible results.
"A Cheap and Easy Guide to Self-publishing E-books" became number one best-selling non-fiction e-book on Barnes & Noble.com.
Now it competes against print and is in top 10 best selling "self- publishing" books sold on Barnes & Noble.com
"How to Hypnotize People and Other Living Things" has stayed up in top 5 hypnotism book rankings on Barnes & Noble.com, competing against print for almost two years. It competes against 706 print titles in that category.
The only marketing I ever employed for these two titles was spending a total of 4 hours at a keyboard hammering out 4 articles.
Over last year I have been side tracked but in last month I have submitted over 100 articles, (2 articles X 50 e-zines). I have had amazing results.
I have sold other e-books and sold reprint-resale rights to my e- books, booked a couple of speaking engagements, and sold my consulting services by phone and e-mail.
In addition I have had around 20 articles actually published in other's e-zines and newsletters which may present business opportunities for another 2 years.
It seems everyone is interested in a "cheaper and easier" way of getting Internet sales results.
Writing articles for other people's e-zines and newsletter is way to do it.