If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are 5 ways that sending out this simple e-mail message will help YOU increase sales - guaranteed. (And if you already publish an e-zine, make sure you're taking advantage of all of these points.)1. An e-zine will STAY IN TOUCH with your clients and prospects for you on a regular basis.
Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of them every week! That would be nearly impossible to pull off.
Well, an e-zine achieves
same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire someone who provides your services or products.
2. An e-zine will effortlessly SPREAD THE WORD about you and your business.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on word about your product or service - is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.
3. An e-zine CREDIBLY and SUBTLY promotes your services or products.
