Your resource box is where you are able to tell your readers who you are and provide a short advertisement for your business.

To help you get most out of substantial amount of free ezine advertising writing articles can provide, I've provided three quick tips to help you increase profit you get from your resource box.

To start:

1. Use your resource box to promote your ezine.

Your articles can be a fantastic way for you to showcase outstanding content that can be found in your ezine and increase your circulation.

Also, people that subscribe to your ezine because they like your articles are more likely to read your publication because they enjoy your articles and buy things you recommend because they see you as an expert.

If you already write articles, but haven't yet allowed your articles to be reprinted in other ezines, I've listed some resources that can help you get your articles published for free in other ezines at mailto:articleresources@zipresponse.com

2. Provide a free marketing course in your resource box.

This can be a very effective way to promote your business because you are able to follow up with your prospects.

Your marketing course, like your article, should provide information your prospects can use to successfully promote their businesses.

We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we’d all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has some great information to share regarding his last mailing that we can all learn from.

KARON: Hi Ryan! Thanks for your time.

RYAN: Anytime, Karon.

KARON: I know you have several lists. How many subscribers do you have right now?

RYAN: I have about 2000 on my main newsletter list and another 3000 subscribers to my lead generating courses and ebook downloads from my OptInAutomator.com and PopUpRotator.com sites. KARON: The last time you mailed out an issue featuring a product or service, what was offer, and what kind of response did you get?

RYAN: I sent out a recommendation for Alex Sampson's new ebook, "Grilling Net Gurus,” and a little more than 11% of people on my list *purchased* product. Note that that's an 11% purchase rate, not click-through rate, which still amazes me. And in case you were wondering, my click-through rate was over 20%. KARON: Wow! That’s great, Ryan! What’s your secret?

RYAN: I have Alex to thank for high sales conversion rate. His sales letter really does its job, not to mention fact that product itself is a winner and way under priced. As for high click-through rate, I credit that to a couple of things.

KARON: Like what?

RYAN: Well, I strive to fill my newsletter with quality information so that my subscribers look forward to seeing my name in their inbox. (And many have told me that this is case.) KARON: Yeah, that makes sense. What else?

RYAN: I send out very few mailings, never more than 3 or 4 a month, and so I don't overload my subscriber's inboxes with junk, which gets them in habit of deleting my emails. (That, by way, is not something you want to condition your subscribers to do.)

KARON: So less is more. All right… what else?

RYAN: The email itself was well written (if I do say so myself) and it included important elements such as a price increase deadline and a definite call to action. One thing I did not try to do, however, was to sell product in that email. (I knew Alex's site could take care of that part.) My goal was to peak their curiosity so much that they were literally forced to click link as soon as they saw it.