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Value You AddBy Stephen Bucaro
This is
basic tenet of all economic activity. You purchase input materials, add value to them, then sell them at a higher price. Let me give you some examples.
You run a used car lot. You buy used cars at auction, then sell them on your lot. The value you add: you found
cars and brought them together in one place. Not too much value added there.
Instead, you buy cars at auction. You get them really cheap because they need some minor repair. You make
repairs and clean
cars up. The value you add: in addition to finding
cars, you add
value of your repair and clean-up labor. Much more added value here.
Another example: You join an affiliate program to sell paper products on your web site. The value you add: you put a banner on your web site. You get a 5% commission on any sales.
Instead, you buy paper products wholesale and sell them on your web site. The value you add: you maintain an inventory and fill orders. You get a 40% markup on any sales.
Instead, you buy raw paper. With
paper, you manufacture envelopes, stationery, greeting cards, scrap books, etc. The value you add: in addition to maintaining an inventory and filling orders, you added
value of your manufacturing labor. You get a 90% profit on any sales.
Instead, you use handmade paper. With
handmade paper, you create custom designed envelopes, stationery, greeting cards, handmade scrapbooks, photo albums and journal books. The value you add: your artwork and hand crafting puts your products in
luxury category. You get a 200% profit on any sales.