3 Techniques to Put Your "Resource Box" on Autopilot

Written by David McKenzie

If you write articles then you also write resource boxes. Do you think much about what you put in your resource box? In fact, do you think much aboutrepparttar resource box at all?

If not, then you should. It is probablyrepparttar 125145 most important part of your article!

But what should you put in your resource box?

Here are 3 effective techniques to use your resource box to its maximum potential. Remember,repparttar 125146 resource box is a call to action. Write it so your reader takes action. That action should be either to send an email or visit a web site.

1. Join Your Newsletter

Write a couple of different resource boxes that enable people to subscribe to your newsletter. Make sure you have sign up instructions, a link back to your web site (where they can sign up there if they want to) and try to give something away for free. Telling your visitor they are going to get something for free when they sign up is a great way to encourage subscribers to subscribe.

All this information needs to go inrepparttar 125147 resource box so make it compact and catchy.

2. Sell Something

The Power of Online Friendship

Written by Timothy Ward

Friendship is a word that is seldom heard aroundrepparttar World Wide Web. Everyone seems to be doing his/her own thing, and don't seem really concerned aboutrepparttar 125144 other guy. This is only natural consideringrepparttar 125145 nature ofrepparttar 125146 Internet. But creating friendships withrepparttar 125147 right people onrepparttar 125148 internet could actually benefit you and help your online business or website.

A good example of what I mean by 'the right people onrepparttar 125149 internet', are ezine publishers. Ezine publishers have a lot of power and influence onrepparttar 125150 internet. In a virtual world filled with so-called 'gurus' and 'experts', ezine publishers are unique because they actually get to prove their expertise week after week, issue after issue. This allows their subscribers to get to know them and develop a trust in what they say. 'Trust', that's a word you don't hear often onrepparttar 125151 Web. The point is ezine publishers have a large base of subscribers who take their word as truth, and look to them for advice.

Now imagine how much your online business or website would benefit, if an ezine publisher with a moderate number of subscribers mentioned your business in their ezine and said something like 'My friend _______ has a new oppurtunity that I think you might enjoy." Becauserepparttar 125152 publisher is trusted byrepparttar 125153 subscribers and he/she called you 'friend', you are now considered trustworthy and your website or advertisement will be given more thanrepparttar 125154 usual consideration. So you can see, just from that one example,repparttar 125155 benefits of gaining a ezine publishers friendship. But how can you go about doing this?

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