3 Techniques to Put Your "Resource Box" on AutopilotWritten by David McKenzie
If you write articles then you also write resource boxes. Do you think much about what you put in your resource box? In fact, do you think much about resource box at all?
If not, then you should. It is probably most important part of your article!
But what should you put in your resource box?
Here are 3 effective techniques to use your resource box to its maximum potential. Remember, resource box is a call to action. Write it so your reader takes action. That action should be either to send an email or visit a web site.
1. Join Your Newsletter
Write a couple of different resource boxes that enable people to subscribe to your newsletter. Make sure you have sign up instructions, a link back to your web site (where they can sign up there if they want to) and try to give something away for free. Telling your visitor they are going to get something for free when they sign up is a great way to encourage subscribers to subscribe.
All this information needs to go in resource box so make it compact and catchy.
2. Sell Something
The Power of Online FriendshipWritten by Timothy Ward
Friendship is a word that is seldom heard around World Wide Web. Everyone seems to be doing his/her own thing, and don't seem really concerned about other guy. This is only natural considering nature of Internet. But creating friendships with right people on internet could actually benefit you and help your online business or website.
A good example of what I mean by 'the right people on internet', are ezine publishers. Ezine publishers have a lot of power and influence on internet. In a virtual world filled with so-called 'gurus' and 'experts', ezine publishers are unique because they actually get to prove their expertise week after week, issue after issue. This allows their subscribers to get to know them and develop a trust in what they say. 'Trust', that's a word you don't hear often on Web. The point is ezine publishers have a large base of subscribers who take their word as truth, and look to them for advice.
Now imagine how much your online business or website would benefit, if an ezine publisher with a moderate number of subscribers mentioned your business in their ezine and said something like 'My friend _______ has a new oppurtunity that I think you might enjoy." Because publisher is trusted by subscribers and he/she called you 'friend', you are now considered trustworthy and your website or advertisement will be given more than usual consideration. So you can see, just from that one example, benefits of gaining a ezine publishers friendship. But how can you go about doing this?