3 Strategies to Market Your Business Even When There’s No Money

Written by Kathleen Gage


Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.

The following three strategies have proven extremely effective for countless businesses as they can for you.

1.Press Releases – Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent torepparttar media source you are sending it to. You can distribute press releases both online and off.

A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under “free online press release distribution.” Numerous listings will come up. Be sure to utilizerepparttar 103269 free services when on a limited budget.

There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/.

Prior to writing a press release, determinerepparttar 103270 following:

-Who is your target market? -What is your target media? -Who isrepparttar 103271 contact person atrepparttar 103272 media outlet? -What isrepparttar 103273 timeframe for submission? -Do you have an attention-grabbing headline? -Do you knowrepparttar 103274 who, what, when, where, why, how? -Do you have good quotes, research and technical date if appropriate?

Click this link http://press.arrivenet.com/bus/article.php/593635.html to see how powerful a well-written release can be.

2.Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical information, you can reach targeted audiences. This can create exciting opportunities for you and your business.

Top 7 Methods to Empower Employees

Written by Chris Anderson


You have permission to publish this article free of charge, as long asrepparttar resource box is included withrepparttar 103268 article. If you do run my article, a courtesy reply to sean@bizmanualz.com would be greatly appreciated. This article is 801 words long includingrepparttar 103269 resource box. Thanks for your interest.

How many times have you asked someone to do something like “draw up a plan for such and such project”? Your employee completesrepparttar 103270 plan, but then you say, “That is not what I wanted” or “That is not how you do it”. And sorepparttar 103271 employee thinks: you didn’t tell me exactly how you wanted it done.

If you find yourself having back and forth misunderstandings with your employees, then you might have a communication problem. And this could be creating bad feelings, low morale and inefficiencies. To remedy this, perhaps it’s time you thought about creating a Policies and Procedures Manual.

Let’s look at 7 methods to strengthen communication and performance.

1. Implement Effective Policies and Procedures

A Policies and Procedures Manual is a communication tool designed to empower employers, managers and employees with a consistent approach to accomplishing their daily tasks. It provides a set of policies, plans, reports, forms, and work routines that conveyrepparttar 103272 pulse ofrepparttar 103273 organization.

A properly developed manual focuses your everyday business communications between employees and management on what is really important to getrepparttar 103274 job done. This focus isrepparttar 103275 first step in empowering your employees. Empowerment requires a shared vision,repparttar 103276 communication of necessary information and adequate training.

2. Convey Management Policy and Vision

A manual should be used to communicate both corporate policies andrepparttar 103277 appropriate procedures for implementation ofrepparttar 103278 policy in a combined style format. If employees knowrepparttar 103279 vision, then they feel confident to make decisions. Keep in mind, though, policies should not be confused with procedures.

Policy - A definite course or method of action to guide and determine present and future decisions. A policy is a guide to decision-making under a given set of circumstances withinrepparttar 103280 framework of corporate objectives, goals and management philosophies.

Procedure - A particular way of accomplishing something, or an established way of doing things. A procedure is a series of steps followed in a definite regular order that ensurerepparttar 103281 consistent and repetitive approach to actions.

3. Improve Communications and Efficiently Run Operations

A manual serves to translaterepparttar 103282 company's business philosophies and desires into action. A well-designed manual is an invaluable communication tool for efficiently running operations within departments and bridgingrepparttar 103283 gap between interrelated departments. If a department has specific information that it requires to process a task, then this information is easily captured in a form that accompaniesrepparttar 103284 task. In business forms are commonplace, acting as a guide for such things as purchase orders, employment applications or asset requisitions.

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