3 Strange And Twisted Copywriting Tactics!

Written by Larry Dotson


1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them.

For example:

My product can't eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel?

With this technique you wouldn't be making those unbelievable claims. Your prospects would know for sure you're not lying to them. It will increase your credibility and make them confident enough to buy your product. Using a percentage makes it easier for your prospects to understand just how much better their situation could be.

2. Stun your prospect by telling themrepparttar negative things they are probably thinking about your product or business. Then tell themrepparttar 108170 negative effects of thinking negative about your product or business.

5 Specific Questions Your Sales Letter Must Answer to Achieve The Best Results

Written by Joanne L. Mason, www.moneymakingsalesletters.com


Hereís a surefire method to guarantee you achieverepparttar best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services asrepparttar 108169 answer to their problems.

When you offerrepparttar 108170 help that your target audience is looking for it wonít be hard to make sales. You can show that you really do understandrepparttar 108171 needs of your market by addressing these five specific questions right up front in your sales letter.

1. What's In It For Me?

This isrepparttar 108172 number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.

2. How Will My Life Become Better?

This is where you have to understandrepparttar 108173 emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.

3. What Will Happen If I Say No?

You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they donít purchase your product. What problems will continue to exist for them, how much money will they lose, how type of frustration will they continue to endure? Help your prospects to see that they really canít afford to say no because your product truly isrepparttar 108174 solution to their problems.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use