Hereís a surefire method to guarantee you achieve best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as answer to their problems.
When you offer help that your target audience is looking for it wonít be hard to make sales. You can show that you really do understand needs of your market by addressing these five specific questions right up front in your sales letter.
1. What's In It For Me?
This is number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.
2. How Will My Life Become Better?
This is where you have to understand emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.
3. What Will Happen If I Say No?
You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they donít purchase your product. What problems will continue to exist for them, how much money will they lose, how type of frustration will they continue to endure? Help your prospects to see that they really canít afford to say no because your product truly is solution to their problems.