Copywriting: 3 Strange And Twisted Copywriting Tactics!

3 Strange And Twisted Copywriting Tactics!

Written by Larry Dotson

1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them.

For example:

My product can't eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel?

With this technique you wouldn't be making those unbelievable claims. Your prospects would know for sure you're not lying to them. It will increase your credibility and make them confident enough to buy your product. Using a percentage makes it easier for your prospects to understand just how much better their situation could be.

2. Stun your prospect by telling them repparttar negative things they are probably thinking about your product or business. Then tell them repparttar 108170 negative effects of thinking negative about your product or business.

5 Specific Questions Your Sales Letter Must Answer to Achieve The Best Results

Written by Joanne L. Mason, www.moneymakingsalesletters.com

Here’s a surefire method to guarantee you achieve repparttar

best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as repparttar 108169

answer to their problems.

When you offer repparttar 108170 help that your target audience is looking for it won’t be hard to make sales. You can show that you really do understand repparttar 108171 needs of your market by addressing these five specific questions right up front in your sales letter.

1. What's In It For Me?

This is repparttar 108172 number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.

2. How Will My Life Become Better?

This is where you have to understand repparttar 108173 emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.

3. What Will Happen If I Say No?

You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they don’t purchase your product. What problems will continue to exist for them, how much money will they lose, how type of frustration will they continue to endure? Help your prospects to see that they really can’t afford to say no because your product truly is repparttar 108174 solution to their problems.

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