3 Steps To Keeping A Customer For Life

Written by Noel Peebles

The relationship between a customer and your company is more complicated than it appears. It's not a simple matter ofrepparttar customer handing over some money in return for a product or service. Certain conditions have to be met beforerepparttar 127338 customer feels comfortable enough to make a buying decision.

Here are three steps your customers want you to get right, before they'll make up their mind to buy from your company.

1. Welcome them.

Make them feel wanted. People will gravitate like magnets to a company that makes them feel important and appreciated. There is a whole range of subtle signals that tell customers whether you're happy to see them. Your tone of voice, your facial expression, your posture, evenrepparttar 127339 way you're dressed - all these things send powerful messages.

2. Understand them.

Show empathy. Don't just understand fromrepparttar 127340 head; understand on a feeling level also. Look for clues in their tone of voice and body language. One customer may be afraid to ask a question because they don't want to appear ignorant? Well, your job is to give themrepparttar 127341 information in a non-threatening way. Another customer may use aggressive behaviour as a way of getting some attention? You should recognize this and massage their ego in a way that will calm them down and redirect their focus.

3. Make them feel special.

15 ways to kick your sales into high gear

Written by Terry Telford

If your sales are a little onrepparttar slow side, you need to polish your promotional skills and fire uprepparttar 127337 marketing machine. This isrepparttar 127338 first of a two part article with a total of 30 tried, tested and proven techniques to kick your sales into high gear! Here arerepparttar 127339 first 15 techniques.

1. Use a PS and PSS after your signature. Inrepparttar 127340 PS, summarizerepparttar 127341 key benefit. Inrepparttar 127342 PSS restaterepparttar 127343 bonus or reason for ordering right now. Only your subject line is more important than your PS!

2. Vary your subject and medium. If you send out a monthly email promotion, varyrepparttar 127344 subject line. One month, your subject line could read 'Hi! It's Jake.' The next month it could read $1.99 special forrepparttar 127345 first hundred responses. With your 'Hi! It's Jake' subject line you could send an article with tips that will help your customers with common problems. Your '$1.99 special' could be a direct ad. By alteringrepparttar 127346 format that you send, (article one time, adrepparttar 127347 next) you will get more prospects pastrepparttar 127348 subject line and into your email.

3. Mail your customers on a more frequent basis. If you send your customers a promotion once a month, double it. Send them a promotion every two weeks.

4. Use add-on sales. The best place to get an add-on sale is just before your prospect places their order. Include two buttons or links atrepparttar 127349 bottom of your order form, one for ordering justrepparttar 127350 product and one for ordering your product with an add-on. Here's a quick example. You are selling an ebook you have written called Marketing. Your add-on is a Lifetime upgrade.

a. Atrepparttar 127351 bottom ofrepparttar 127352 order form you include a text link that says 'Click here to order Marketing for only $19.95.'

b. Directly underneath, you place a second text link that says 'Click here to order Marketing, including your Lifetime Upgrades for only $29.95.

c. Place a short paragraph afterrepparttar 127353 button, explaining allrepparttar 127354 benefits of orderingrepparttar 127355 Lifetime upgrades as well. Afterrepparttar 127356 paragraph, placerepparttar 127357 Lifetime Upgrades order link again.

5. Upsell to a better product. If you are offering free autoresponders, upsell your customers to a better version of your product. Quick example. You offer a free, quality autoresponder which sends a single message. If your customer upgrades to a 'Gold' autoresponder for only $2.95 per month, they get an autoresponder which can send up to ten, time delayed messages.

6. Use current events to propel your sales. Ifrepparttar 127358 inflation figures have just risen again, offer an 'Inflation Buster' promo.

7. Offer additional products. After you have sold your main product (with an add-on) keep in contact withrepparttar 127359 customer and offer additional products. You can sell more add-ons or upgrades that complimentrepparttar 127360 original purchase, or completely new products.

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