It's well known that internet marketers are in business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

If you've ever spent money on advertising before, you will know that it can be a costly process. Whether cost is measured in time, effort, money or a mixture of all three - one thing that counts most is results. A lack of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings.

If your campaigns aren't creating desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge results to repeat process until you do generate necessary effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If answer is "No", then simply tweak item and T&T to produce a better response.

Ad Copy: Does it have an eye-catching headline? Is it well written with correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab interest of reader? Does it make reader want to click through to your web site while pulling out their credit card? If you wouldn't respond to ad yourself, a rewrite is a must.

Product Demand: If you truly aim to make sales, your advertising needs to be put in front of people who will want to purchase your product. Have you carried out or have access to market research data on product you are offering? If it's a niche-target product, are you targeting appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration.

Embroidery Placement The most common embroidery placement is on left chest, with an optional personalization on right chest. An additional option, commonly used with polo shirts, is to embroider left sleeve about one inch above cuff. This choice gives garment an extra zest of class. If you are looking to create a product with an up and coming flare, placing your logo on back of garment, just below collar, will capture a bit more attention. Many sports related businesses have found this to be a striking placement.

Jackets are a captivating promotional item with a full back of embroidery. The left chest, of course, is also used to promote item from both directions. If you have ever been to rodeo, you have seen pro riders wearing long sleeve shirts with a full sleeve promotional embellishment. This country style is popular from south of Georgia to great northwest.

If you seek an exceptionally classy piece, try a small, delicate logo. This style of logo is most noticed on cuff of a long sleeve shirt or on collar of a dress shirt. One other place used from time to time is at bottom of a shirt, on front tail. This placement will only work on garments meant to be worn outside pant.

Hat embroidery placement has always been front and center, but times have begun to change. If your design is under 3,000 stitches it can be placed on side of hat. This is one of popular new placements. Another placement that is becoming more widely used is hat closure strap, but only a few embroidery companies have this placement capability. All of these embellishment areas work well for finished hats.

If you order American made hats, however, your options increase enormously. As most American made hats are made to order, you can have them embroidered nearly anyplace. The hat factory will embroider these panels prior to assembly, giving you option to embroider anywhere on bill. You can also embroider your logo anywhere on front panels, which is not an option with finished hats. If you like, you can even have top panels embroidered! Take it one step further and create an image that covers whole cap, for a spectacular, embroidered hat.

Sizing Your Logo Design When determining size to make your design, there are four main points to consider: The placement of design. The type of product that you are having embroidered. The impression you are hoping to give. The cost, as determined by stitch count. Begin with factor that is most important to you. If you prefer a very large logo, your placement will become more limited. If you prefer a variety of placements, you will want to limit yourself to a more petite logo. When cost is an key factor, a small logo is economical and classy.