3 Simple Sales Triggers to Hook in Your Lead & Make the Sale!

Written by Terah J. Logan


3 Simple Sales Triggers to Hook in Your Lead & Make The Sale!

Hook 1: Tell a story – don’t sell a product!

Stories are far more interesting then blatant sales pitches.

You want to interestrepparttar reader and potential client; not bore them by bombarding them with sales rhetoric that will instantly turn your lead away.

Don’t we all want to be entertained?

Don’t we all appreciate a great story to passrepparttar 120505 time?

The next time you send out a sales letter, pretend you are talking to a good friend and let them know how you came across this product and why you decided to giverepparttar 120506 product a try and how it changed your life. The difference between a sales letter and a sales story is subtle but very dramatic in how it can increase your responses.

Yanik Silver – world-renowned Internet Marketer and multi-millionaire (age 29) talks extensively about this technique in his book 7 Hidden Psychological Triggers to Maximize Sales. You can get this book, for a limited time, free at http://www.simplesteps2success.biz (No obligation, Nothing to buy)

Hook 2: Tell them WHY and Tell themrepparttar 120507 TRUTH!

Explain to your potential clients why you are selling a product and tell themrepparttar 120508 truth.

Addingrepparttar 120509 word “Because” to your sales pitch will increase your sales.

One experiment went as follows: A marketing research company did a test. They approached a long line at a prominent bank. They had some testers simply ask people in line if they could go ahead of them; with no reason – most said NO WAY!

Then some testers asked to go ahead in line and inserted a reason why. “May I go ahead of you BECAUSE I need to be at an appointment in 20 minutes?" 97% ofrepparttar 120510 people in line said yes. It will berepparttar 120511 same in your marketing efforts.

Tell your clients why you are selling a product for such a good price, or offer, etc. Is it because you are overstocked? Want to get people to tryrepparttar 120512 product? Want to get word of mouth going? Tell peoplerepparttar 120513 truth why you are inrepparttar 120514 business you are in. Userepparttar 120515 word BECAUSE. People appreciate being respected withrepparttar 120516 truth and will respond.

Tooting Your Own Horn

Written by C.J.Hayden


"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to makerepparttar dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most ofrepparttar 120504 time,repparttar 120505 only people aware of these significant events arerepparttar 120506 individual you are speaking with and you. We might chuckle at artists or performers who are waiting to be "discovered," but sometimes business owners are just as guilty of hanging back when there's boasting to be done. Below are some examples of occasions for informingrepparttar 120507 media, your clients, referral partners, and very importantly, POTENTIAL clients that you have done something special: * Winning an award or competition * Being elected or appointed to office in a professional or civic organization * Obtaining an important new client or contract * Giving noteworthy service to an existing client * Opening or relocating your office * Expanding to serve a new market * Offering a new product or service * Launching a new or redesigned web site * Publishingrepparttar 120508 first issue of a newsletter * Reporting an invention or discovery * Expressing a unique opinion on a topical subject * Being selected to speak at a major conference * Completing a survey or study * Having an article, white paper, or book published * Getting a mention inrepparttar 120509 news * Landing an interview on radio, TV, or a live chat When any one of these events occurs, notify all your clients, prospects, and referral partners by letter or e-mail. Include a copy of any item referenced in your letter, or let readers know where they can learn more. For example, if you will be speaking at a conference, mail a copy ofrepparttar 120510 program, or mentionrepparttar 120511 conference web site.

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