3 Simple Sales Triggers to Hook in Your Lead & Make The Sale!Hook 1: Tell a story – don’t sell a product!
Stories are far more interesting then blatant sales pitches.
You want to interest reader and potential client; not bore them by bombarding them with sales rhetoric that will instantly turn your lead away.
Don’t we all want to be entertained?
Don’t we all appreciate a great story to pass time?
The next time you send out a sales letter, pretend you are talking to a good friend and let them know how you came across this product and why you decided to give product a try and how it changed your life. The difference between a sales letter and a sales story is subtle but very dramatic in how it can increase your responses.
Yanik Silver – world-renowned Internet Marketer and multi-millionaire (age 29) talks extensively about this technique in his book 7 Hidden Psychological Triggers to Maximize Sales. You can get this book, for a limited time, free at http://www.simplesteps2success.biz (No obligation, Nothing to buy)
Hook 2: Tell them WHY and Tell them TRUTH!
Explain to your potential clients why you are selling a product and tell them truth.
Adding word “Because” to your sales pitch will increase your sales.
One experiment went as follows: A marketing research company did a test. They approached a long line at a prominent bank. They had some testers simply ask people in line if they could go ahead of them; with no reason – most said NO WAY!
Then some testers asked to go ahead in line and inserted a reason why. “May I go ahead of you BECAUSE I need to be at an appointment in 20 minutes?" 97% of people in line said yes. It will be same in your marketing efforts.
Tell your clients why you are selling a product for such a good price, or offer, etc. Is it because you are overstocked? Want to get people to try product? Want to get word of mouth going? Tell people truth why you are in business you are in. Use word BECAUSE. People appreciate being respected with truth and will respond.