3 Simple Questions To Power Your Coaching Brand For Profit

Written by "Dangerous" Debbie Jenkins


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3 Simple Questions To Power Your Coaching Brand For Profit

- by "Dangerous" Debbie Jenkins

(c) Debbie Jenkins. All Rights Reserved. http://www.debbiejenkins.com

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Discovering and owning a powerful word that reflects you and your business isrepparttar 120392 true key of successful branding.

Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doingrepparttar 120393 same at a fraction ofrepparttar 120394 cost.

Today I'll introduce you to a simple, low-cost, branding process that will magnetise your coaching practice without breakingrepparttar 120395 bank.

Our discovery begins by answering three simple questions:

1. What Are You Like? 2. What Do You Do? 3. How Do You Do The Things You Do?

So let's begin...

STEP #1 - What Are You Like? ---------------------------------------------------- Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you were an animal, you'd feel a certain affinity with a particular animal and quickly be able to answer... Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc.

If asked for your profession you'd say one or more ofrepparttar 120396 following... Coach, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc.

If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc.

If I asked for your role you might say things like... Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc.

If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, Tools, Skills etc.

Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name.

Time To Write... ------------------------------------------------------ Readrepparttar 120397 following statements and come up with as many answers as you can for each one:

If I were an animal I'd be...

If I were a car I'd be...

If I were a colour I'd be...

If I were to describe my occupation I could say...

If I were to describe what I had to offer I'd say...

Write a Better Technical Article in Half the Time

Written by Christine Taylor


Write a Better Technical Article in Halfrepparttar Time by Christine Taylor

Good technical articles are challenging to write. They’re time-consuming, demanding to research and hard to organize. But they’re valuable weapons inrepparttar 120388 PR and marketing arsenal, and you need them.

If you can outsourcerepparttar 120389 article, great. That’s what writers like me are here for. But if you can’t – or don’t want to -- then read and applyrepparttar 120390 tips below to save time and energy on research and writing, and come out with a much better product.

Get Ready 1.Review your resources – hard copy like books and articles, Web access, interview contact information. 2.Arrange for interviews if you need them, it always takes a while to track downrepparttar 120391 interviewees. Note: If you’re ghostwriting an article for a company, you may not have an interview pastrepparttar 120392 initial meeting. 3.Make sure you knowrepparttar 120393 following: a)repparttar 120394 reader’s challenge, b)repparttar 120395 key message relating to their challenge, and c)repparttar 120396 type of reader you’re writing to. 4.Understandrepparttar 120397 main messagerepparttar 120398 client want to communicate. Many technologies are similar, but your client will have a defined slant on their implementation. (If they don’t, they should – this is your chance to offer them your strategic message building services.) 5.Even “vendor-neutral” articles are written with a point of view – eitherrepparttar 120399 writer’s orrepparttar 120400 companyrepparttar 120401 writer is working for. This is only a problem ifrepparttar 120402 article bias makes for a misleading article, or tells a whopping big lie.

Outline 6.Never skip this step, for your own or your readers’ sakes. Outlines speed up your writing, and readers will follow your argument much better. 7.Organize your research into three themes. Some thematic organizations are obvious – for example, I wrote an article on three steps to optimizing your storage. In other articles, there may be several possibilities. There is probably no one right choice, so if two or three seem fine to you, just pick one and go with it. 8.Remember your junior high school/high school/college outline lessons? They apply. If you don’t remember your lessons, here’s a reminder: I. Introduction (Outline problem, introduce solution, state theme) II. Body A. 1st major point B. 2nd major point C. 3rd major point III. Conclusion (short case study/example, restate solution, concluding paragraph) 9.Put your outline on paper and let it guide you as you go. It’s not iron-clad – if a new organization presents itself while you’re writing you can change it – but don’t do it too much or you’ll defeatrepparttar 120403 outline’s purpose.

Writingrepparttar 120404 Rough Draft 10.Here’srepparttar 120405 key to writing your rough draft: Just Do It. Write without thinking about it. Paste in random chunks of text from your research. Write some more. Write in any bizarre, random order. All you want to do at this point is get down large masses of information onto paper. 11.Keep going until you’ve got 2-3 timesrepparttar 120406 words you actually need, then you can stop. 12.Once you have your mass of information on paper, you can organize it into your outline. No big deal – just cut and paste paragraphs underrepparttar 120407 points they best fit. 13.Now that you’ve slapped all of your rough text and research into your outline, guess what? The draft is done. Congratulate yourself and take a break.

Subsequent Drafts 14.Now it’s time to whip this rough mass into shape. Start by saving your rough draft under a different name. You’re going to be doing a lot of deletions in this stage, and you don’t want to accidentally delete something you meant to use. 15.Working withrepparttar 120408 new copy, start your edits. Paraphraserepparttar 120409 notes you have from other sources -- memos, product briefs, other articles, brochures. (Journalists do it allrepparttar 120410 time. It’s called "research.") 16.I'll often download online research but mark it in a different color, so as not to commitrepparttar 120411 embarrassing – not to mention illegal -- mistake of repeating someone else's writing. When I’ve learned what I need to fromrepparttar 120412 research, I capturerepparttar 120413 facts in my own words and deleterepparttar 120414 original notes. 17.Borrow freely from your client’s Website and other materials. Don’t repeatrepparttar 120415 text – that’s bad policy and bad writing – but you’re not going to be accused of plagiarism. Laziness maybe, but not plagiarism. 18.Music can be helpful on writing assignments. Personally, I like Vivaldi for drafting and movie scores for revising. Quiterepparttar 120416 combo. (As I write this sentence, The Last ofrepparttar 120417 Mohicans is playing. Baroque is better forrepparttar 120418 draft stage.) 19.You might find that dictating works better for you atrepparttar 120419 rough draft stage. Probably notrepparttar 120420 old-fashioned kind, whererepparttar 120421 hard-bitten boss called in his trusty secretary to “Take a memo!” You’re more likely to use an application like Naturally Speaking. This type of application needs a lot of training beforehand –repparttar 120422 application, not you – but can be very helpful for writers who try to critique themselves outrepparttar 120423 gate.

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