These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And sales growth they generate continues as long as you continue using them.

1. CREATE A SPECIAL COMBINATION OFFER

Combine several of your products or services into a Special Combination Package with a price lower than total cost of buying each item separately. Promote it as a Special Offer for a limited time. When you pass expiration date, replace it with another Special Combination Offer using a different selection of products or services.

Special Combination Offers increase your total sales by motivating hesitant customers to buy now so they can get your "good deal". Special Combination Offers also increase size of your average sale. And bigger average sales generate more total profit for you.

TIP: After you develop 3 or 4 different combinations you can continuously recycle through same series of offers. This enables you to continue promoting Special Combination Offers without taking time to create new ones.

2. SINGLE OUT A SMALL CUSTOMER SEGMENT

Look for a narrowly defined niche within your targeted market. Identify a specific group of potential customers with a strong need (or desire) for benefits provided by your product or service.

Create a special version of your advertising catering to specific concerns and needs of prospects in this new market. Customize your sales message so each prospect perceives your product or service as perfect solution to their unique needs.

For example, one person selling a lead service to small businesses noticed that many of her clients were network marketers or real estate agents. She created a customized web site for each of these 2 niche markets. The sites looked similar. But content was different. A visitor to either site could assume lead service applied exclusively to their industry.

Long before movie "Gladiator" hit theatres, millions of people have been fascinated with ancient Rome. More than 15 centuries after its fall, Roman Empire continues to profoundly influence world history. But few have ever explored how Rome marketed itself to greatness. It wasn't all blood and guts, gladiators and chariots, togas and swords. There was a strategy and a mission, too.

After all, how could an ancient class of poor farmers rule most of Europe? Why would people leave their farms and their families to travel into unknown territories and fight barbaric wars? They were basically self-sufficient. They didn't even have a need for money until third century. What's deal here?

Roman Marketing was key. In short, it was a powerhouse strategy practiced by greatest emperors to instill hypnotic confidence in soldiers, allegiance from public, and victory over almost all enemies.

And you can use it today to build your own empire.

Here's how Roman Marketing worked:

1. Create a mythology.