3 Simple But Powerful Off-Line Advertising StrategiesWritten by Al Martinovic
There are several ways to advertise and get word out about your business online and best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that's neglected by most online marketers is off-line advertising. There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of bathroom stalls. (Just make sure nobody is in there of course... lol!)
And don't laugh at this! It really works. When I visit bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales very next day.
You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from business owner.)
Creative Offline Website Marketing TechniquesWritten by Adam Senour
Although vast majority of website traffic is direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of examples listed below even can be implemented at no extra cost!
Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times.
But why would I want to do this? I already deal with these people offline.
Most businesses are not open 24 hours per day, 7 days per week, 365 days per year. Most websites, however, are available on a 24/7/365 basis.
Many people, especially those with busy lifestyles, tend to use Internet during non-business hours. To give a few examples: business owners will often check their emails and visit suppliers' websites later in evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into wee hours of night.
Some of these techniques will also generate new clients as well; possibility exists that you will attract a client whom you have had no prior dealings with.
If you employ some of offline marketing techniques listed below, it could very well be your site and company that they deal with first!