In few seconds it takes you to read this another domain name gets registered at www.NetworkSolutions.com, Internet's oldest and largest domain name registrar.

Everyone from industrial giants to corner flower shops currently wants to stake a profitable claim in cyberspace.

The lure of low startup costs compared to brick-and-mortar operations and promise of high rewards draws an ever- swelling crowd of merchants to online marketplace.

Yet despite optimism statistics tell us that 80% of these "e" businesses will fail within their first 12 months of operation.

People from all over country ask me what it takes to succeed in e-commerce world once they've completed basic steps for getting online.

The following three keys virtually *guarantee success* for any online enterprise.

The First Key:

A Quality product or service with highly evident and readily understood benefits for consumers.

If your product or service does not represent highest quality and value possible, and if consumers don't understand exactly why they should buy from you, speed of Internet will just expose your shortcomings to marketplace that much quicker.

In offline world a product's benefits, not features, cause consumers to make buying decisions.

A man doesn't buy a car with a 5 liter engine because of horsepower, he buys it for feeling of supremacy and control he thinks it will give him.

Kids don't want a 1000mHz computer for computing power in doing homework, they want to play latest games.