A reverse affirmation is a positive statement that you tell your readers to tell themselves. You would write it in present tense like they've already solved their problem or completed their goal.
Now, tell yourself "I am a wealthy business owner."
Say to yourself "I learn very quickly."
The reverse affirmations should be benefit your product will accomplish. For example, if you are selling an ebook on how to catch more fish.
The reverse affirmation could be:
Now, tell yourself "I am catching a lot of fish."
You can implant affirmation in your prospects mind by suggesting they say it to themselves over and over as they read your ad copy.
As you keep reading this ad, repeatedly say to your- self "I am catching a lot of fish", "I am catching a lot of fish."