3 STEPS TO SUCCESS!Written by Kristy A. Taylor
Over years I have visited numerous web sites, probably thousands upon thousands, and I am still amazed that people are not implementing simplest of all marketing steps.These three steps are continuously being ignored by many 'Netrepreneurs' and I dare say that many must be wondering why they are not yet 'overnight millionaires'! Not only are these steps easy to implement, they are also a simple case of 'common sense'. I will not buy something from a site if so called 'business man/woman' is incapable of even providing basic of all details; such as: 1. a semi-attractive site would be nice - no I don't want 50 million graphics popping out at me, but I would like to be able to at least follow context of site. Is site about this particular product or service, or is it about Tom, Dick and Harry's fifty million affiliate links and banners? Does it really need that ugly font scribbled in uneven columns, with overlapping graphics? Big Turn Off!! A simple menu tree down one side (or across top can work well), and clear, uncluttered text. Scrolling backgrounds are annoying, as are fluoro fonts.
| | Top Ten Things to Ask Yourself About Your WebsiteWritten by Susan Dunn, M. A.
1. Does it download fast?"Most website crafters are in T1s, LANs and DSL, yet only 7% of market has broadband and that's leveling off," says Bryan Eisenberg, in "Future Now." "Most customers surf at 56k or slower and roughly 60% still surf at only 28.8k." So magic time is 8-10 seconds at 28.8. 2. Copy writing for internet must be inclusive, immediate, and consumer-oriented. Is your copy written in such a way that consumer feels included and welcome? 3. Are you talking more about consumer and less about yourself? 4. Have you done proper market research to discover how your particular consumers like to be talked to?
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