3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into power of publicity.

1.Effective – Publicity has been proven to be 10 times more effective than traditional advertising. Your customers believe what they read in newspaper or watch on TV news because humans by nature believe what is reported to them as news.

2.Affordable – Obtaining publicity can cost as little as $0 dollars. Business owners can substitute a little time and imagination for money or hire publicity professionals, many of which have very affordable rates when compared to advertising.

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