And here's why...

#1. If you publish more than one ebook, why not make up a list of your titles and call it a catalog. Then place your list on a autoresponder, then you could tell people to send a blank email to your autoresponder to get your free catalog via email.

#2. If your ebook is in EXE format, some people will be afraid to buy and/or download it. You could place a copy of any reviews you have of your ebook on a autoresponder along with a sample chapter. This way people could get a peek at your ebook contents, plus their fears would be eased by knowing that someone else has bought, downloaded and reviewed your ebook.

Reason #3

Let's say you use one or both of above, but still no one buys or downloads your ebook/s. Let me ask you this, "Did you send them a follow-up message?" You do know that most people need see your offer at least 3-5 times before they will make a decision. Don't you?

Well now that you know, you will need a autoresponder that can automatically follow-up for you. This way you only need to set it up once then let it do work for you.

Your business needs input. The business mind must be like a fast flowing stream. Ideas, viewpoints, suggestions must be constantly flowing through. Still water can stagnate. So can business. None of us know it all. We are constantly learning. Well written eBooks can show us how to market, advertise, build web sites, you name it. We avoid grief by learning from mistakes of others. How essential then that you build your own reference eLibrary. Every time you use it you can mine gold - if you do it right! This is why eBooks are crucial to your business.

How to setup your own eLibrary

Just follow same method as any library. A library has a catalog. Books are grouped in sections by subject or author. On your computer, create a folder call eLibrary. If you only have a handful of eBooks to start with you can keep them all together. As number starts to grow create sub folders for different categories, e.g. marketing, advertising, web design, graphics etc. Put a shortcut to your library folder on your desktop so it is always there as a useful reference tool.

Where to get good eBooks

There are numerous resources. Put "FREE eBooks" in any search engine and you will harvest a huge number of leads. However, wading through results can be time consuming. An excellent site I discovered other day was free- ebooks. The URL is listed at end of this article along with another excellent link to a FREE ezine article resource. To get started quickly, you can go to a top hit list I have assembled of books I have personally obtained and can recommend from experience. The FREE ones you can download immediately from links. (http://www.vitalstop.com/ebooks.htm)

How to speed eRead

So now you have your eLibrary folder containing a number of top eBooks. You start to read. Overwhelming isn't it? Especially if some of books contain hundreds of pages. The answer? Develop skill of speed reading onscreen. You need a way to quickly absorb information or you will be there forever!

Two things are especially important with screen reading:

1 Your environment. Lighting should not produce glare. Poor lighting can greatly reduce reading speed. High contrast is preferred on screen so print has greatest clarity. This also improves comprehension.

2 Use speed reading techniques. Use one hand to hit 'Page Down' key and other hand to hold and operate a guide such as a ruler. Holding guide an inch or so away from screen, move it down at a reasonable rate, or use sweeping motions across screen. This encourages eyes to take in larger sections at a time, especially making use of peripheral vision. With regular practice this really speeds up screen reading.