Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of
equation for success… Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to professionals) some people think that despite no professional training or education in subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do books, answer phones and make tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as millions poured into idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where profit was going to come from. Just remember - there are more web pages in world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
