3 Quick Tips To Get The Most From Your Pay Per Click Ads

Written by Kate O'Neill

Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don't know what you’re doing. Many pay per click newbies dorepparttar following:

·They sign up with a pay per click search engine and start their pay per click campaign.

·They get lots of traffic, lots of clicks and pay lots of money.

·They don't make a single sale.

That's not how it should go - you can make tons of sales using pay per click advertising. I have several websites that ONLY receive pay per click traffic and they make sales on a consistent basis.

The problem is that you have to know what you're doing. With that in mind here are 3 quick and easy tips to help you getrepparttar 105831 most from your pay per click campaign:

Tip #1: Pull Them In With An Attention-Getting, Optimized Title

Your web site title isrepparttar 105832 first thingrepparttar 105833 searcher sees. Make sure it matches what your web site offers or else you'll tick your searchers off - and that's not a good way to start a potential customer relationship!

(How many times have you been looking for something and clicked on a title only to find a porn site or a get-out-of-debt-fast site...talk about bad Internet etiquette!)

Also, try to putrepparttar 105834 relevant, most popular keywords inrepparttar 105835 title. Titles with keywords in them have been proven to get up to 50% more click-throughs.

If you can, write a title that lists a benefit torepparttar 105836 customer or evokes curiosity. Titles with benefits will pull more click-throughs than stale, factual titles.

“Shed Pounds Fast With Celebrity Diet Secrets” will always beat “The Diets Of Famous People”. One lists a benefit while evoking curiosity –repparttar 105837 second just evokes minor curiosity.

Test different titles and see which ones pull a higher click through rate. You'll eventually find one or two titles that pull inrepparttar 105838 most clicks (as well asrepparttar 105839 most sales) and you'll probably want to stick with those.

Surviving Google’s Aging Delay…

Written by Lawrence Deon

Google has always beenrepparttar search industry’s innovator and that’s just what Google’s aging delay symbolizes,repparttar 105830 evolution of search innovation… yet another significant step forward for Google.

Google’s success as a search engine can undeniably be attributed to its ability to consistently returnrepparttar 105831 most relevant search engine results. That’s what keptrepparttar 105832 search giant on top ofrepparttar 105833 pack and leadingrepparttar 105834 multi-billion dollar search industry & that’s what’s going to keep them there!

Now that said, is it any wonder why Google incorporatedrepparttar 105835 infamous aging delay into their ranking criterion? The simple truth is, Google’s aging delay is a full frontal assault on artificial link inflation.

Withrepparttar 105836 induction of multiple clever off-page reciprocal-linking strategies engineered to artificially inflate link popularity and PageRank, Googles aging delay wasn’t only necessary and long overdue; it wasrepparttar 105837 next logical step inrepparttar 105838 evolution of search.

The confusion and misunderstanding ofrepparttar 105839 aging delay among site owners is nothing short of amazing. Many of my clients are confounded because their new sites are well positioned in Yahoo, MSN &repparttar 105840 other large search engines while they’re site is no where to be found in Google’s search engine result’s pages (SERPs)… except for perhaps onrepparttar 105841 most obscure search terms.

Current and unconfirmed speculation has been misplacingrepparttar 105842 blame on Google’s ‘sandbox’ effect. While this is a possibility I believe it’s also highly improbable.

The sandbox holding period is typically anywhere between 90 to 120 days,repparttar 105843 aging delay appears to be much longer. I’ve seen new sites delayed for up to 6-8 months.

The premise ofrepparttar 105844 sandbox delay theory suggests that new sites are being penalized for gaining too many links too fast. To date I haven’t seen a scrap of evidence to support that claim.

The sandbox theory is further disproved byrepparttar 105845 fact that newer sites engaged in procuring relevant links experiencerepparttar 105846 same delay in climbing Google's SERPs as other new sites utilizing scores of purchased text links. This lends credibility to my thought that new sites are not being penalized onrepparttar 105847 premise of acquisition or quantity of inbound links and; supports my theory that it’srepparttar 105848 reciprocated links that are being delayed by an aging filter.

It just doesn’t seem ‘reasonable’ for Google to penalize sites for acquiring legitimate directory listings & building an optimized reciprocal link based network. In my opinion, mainstream SEOs are confusingrepparttar 105849 existing sandbox effect, with Google’s new ‘aging filter’ that arrived onrepparttar 105850 search scene earlier this year.

It seems more likely that Google’s aging filter is weighingrepparttar 105851 ‘maturity’ of inbound links and notrepparttar 105852 new site itself. Meaning that in addition torepparttar 105853 traditional ranking criterion,repparttar 105854 age of a sites inbound links are also now considered.

My own theory is that newly acquired inbound links are placed on a ‘probationary’ status until they’ve ‘matured’ before they’re considered. For example, a new and relevant inbound PR 6 link would not be givenrepparttar 105855 same weight or consideration as a ‘grandfathered’ PR 6 link untilrepparttar 105856 aging delay expired.

By placing newly acquired links on a probationary period and delayingrepparttar 105857 ranking of newer sites Google has effectively offsetrepparttar 105858 instant free ride torepparttar 105859 top of their SERPs. Purchasing volumes of brokered links to that end is now a moot point. After all, your site will still be delayed regardless ofrepparttar 105860 amount of links you purchase and you won’t see any return on investment (ROI) for at least 6 - 8 months.

Existing Site owners interested in immediate (ROI) are now strongly motivated to build new pages or expand existing sites in order to avoid Googles lengthy aging delay. Withrepparttar 105861 ‘all-the-rage’ mini-network strategy shifting to more of a long-term commitment it seems likely that’s exactly what will happen!

Whether by clever design or not,repparttar 105862 only alternative to riding outrepparttar 105863 aging delay that produces immediate results in Googles SERPs is to advertise through Google’s AdWords Program. So it seems that Google’s solution vis-à-visrepparttar 105864 aging delay has turned out to be an excellent vehicle to promote Googles own AdWords Program as well. Hmm…

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