From traditional direct mail and now to internet, power of words has already made millionaires out of ordinary folks like you and me!

Successful copywriters know this. That's why they charge exorbitant fees for their services, which will no doubt still be money well invested.

The good news is, you can have this power too. You can write your own sales- pulling copy everytime - if you know 'tricks'.

Well read on and I'll reveal to you 3 jealously-guarded tips that can turn you into a copywriting genius quickly...

(1) Start A Sales Letter 'Swipe File'

Simply start collecting winning sales letters AND emails into a 'swipe file' that you can refer to for :

* Your own education

* As an 'idea generator' for your copy

* As inspiration and motivation

You'll find this 'swipe file' invaluable to writing your own killer copy. Successful copywriters literally swear by this method in creating awesome sales letters.

(2) Write As If You're Your Own Prospect

The real secret to copywriting genius is to get into your propect's mind and encourage action at will.

As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me list to include in their copy. I must admit, sometimes I’m just amazed at selections I receive.

It’s absolutely imperative that you make wise choices in area of keywords. Many people simply look at statistics. Others go strictly on most highly searched keywords from one particular search engine. Still others do no research at all and just guess. While first two can work in combination with one another, they still don’t offer a complete solution.

From working with many search engine optimization (SEO) experts, I have gathered a few tips on how to choose effective keywords that bring results. I’d like to share that information with you so you can improve both your copy and your search engine positioning.

Narrow Focus

Choose keywords that have a narrow focus. The most common “mistake” I’ve seen when selecting keywords is choosing those that are too broad. For example, one client sold cleaner for granite countertops. One keyphrase that was originally under consideration was “granite countertops.” However, as his SEO expert explained (and I agree), people could be hoping to find information on almost any aspect of granite countertops… installation, price, service, dealers, etc. This keyphrase was too broad and eventually was discarded.