"3 Quick Tips To Becoming An Instant Copywriting Genius"

Written by Ewen Chia

Copywriting isrepparttar ONE skill that will turn words into cash, and it's really repparttar 108132 one thing you must learn if you're thinking of selling anything at all.

From traditional direct mail and now to repparttar 108133 internet,repparttar 108134 power of words has already made millionaires out of ordinary folks like you and me!

Successful copywriters know this. That's why they charge exorbitant fees for their services, which will no doubt still be money well invested.

The good news is, you can have this power too. You can write your own sales- pulling copy everytime - if you knowrepparttar 108135 'tricks'.

Well read on and I'll reveal to you 3 jealously-guarded tips that can turn you into a copywriting genius quickly...

(1) Start A Sales Letter 'Swipe File'

Simply start collecting winning sales letters AND emails into a 'swipe file' that you can refer to for :

* Your own education

* As an 'idea generator' for your copy

* As inspiration and motivation

You'll find this 'swipe file' invaluable to writing your own killer copy. Successful copywriters literally swear by this method in creating awesome sales letters.

(2) Write As If You're Your Own Prospect

The real secret to copywriting genius is to get into your propect's mind and encourage action at will.

Andrepparttar 108136 best way to do this is by becoming your prospects!

Choosing Keywords That Bring the Best Results

Written by Karon Thackston

by Karon Thackston © 2003 http://www.copywritingcourse.com

As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send merepparttar list to include in their copy. I must admit, sometimes I’m just amazed atrepparttar 108131 selections I receive.

It’s absolutely imperative that you make wise choices inrepparttar 108132 area of keywords. Many people simply look at statistics. Others go strictly onrepparttar 108133 most highly searched keywords from one particular search engine. Still others do no research at all and just guess. Whilerepparttar 108134 first two can work in combination with one another, they still don’t offer a complete solution.

From working with many search engine optimization (SEO) experts, I have gathered a few tips on how to choose effective keywords that bring results. I’d like to share that information with you so you can improve both your copy and your search engine positioning.

Narrow Focus

Choose keywords that have a narrow focus. The most common “mistake” I’ve seen when selecting keywords is choosing those that are too broad. For example, one client sold cleaner for granite countertops. One keyphrase that was originally under consideration was “granite countertops.” However, as his SEO expert explained (and I agree), people could be hoping to find information on almost any aspect of granite countertops… installation, price, service, dealers, etc. This keyphrase was too broad and eventually was discarded.

The same applies to geographic locations. A real estate agent wanted to userepparttar 108135 keyphrase “Richmond County.” However, upon searchingrepparttar 108136 ‘Net for this phrase, his SEO expert discovered that there are at least three states that have a Richmond County. Instead,repparttar 108137 SEO expert chose phrases such as “Richmond County, Georgia real estate” to narrowrepparttar 108138 focus and ensure qualified traffic.

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