If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
1) You must have a professional looking website. Your website is most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing to eyes, well organized, easy to navigate and load quickly.
2) You must specifically design your website to rank high in Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by reading Optimization tutorial at Web Source. http://www.web-source.net/webpage_optimizing.htm
3) You must use effective sales copy. Your words are entire foundation of your business. Most business failures are result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use following formula:
A -Attention - Use a powerful headline that demands attention I -Interest - Intrigue interest and create curiosity D -Detail - Provide details about your product or service A -Action - Call for action
4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. and is freely available on Internet. Your content should blend in well with focus of your website and be updated on a regular basis.
The following websites provide free articles for publication:
http://www.web-source.net/articles/ http://www.mega-success.com/ http://www.marketing-seek.com/ http://www.ideamarketers.com/ http://www.infobot.net/
Syndication services provide free content from a wide variety of sources. You simply place a small line of code within HTML of your web page and each of following services provide fresh content for you. The great thing about syndication services is that once you've placed code, you don't have to worry about updating content, as it is automatically updated.