The idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to "push" advertising out to. In fact, wise marketers will remove word "consumers" from their vocabulary all together. You can't have a relationship with a consumer, you can with a customer. Customers are individuals. The fact is that these days they're more demanding than ever.

They expect more from you. They deserve your respect and expect to be treated like equals. The old fashioned general store knew how to look after their customers. The trick for modern marketer is to take those old "values" and use new technology to build a relationship that treats each customer as an individual.

Be First In The Mind Or The Marketplace?

1) You must have a professional looking website. Your website is most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing to eyes, well organized, easy to navigate and load quickly.

2) You must specifically design your website to rank high in Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by reading Optimization tutorial at Web Source. http://www.web-source.net/webpage_optimizing.htm

3) You must use effective sales copy. Your words are entire foundation of your business. Most business failures are result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use following formula:

A -Attention - Use a powerful headline that demands attention I -Interest - Intrigue interest and create curiosity D -Detail - Provide details about your product or service A -Action - Call for action

4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. and is freely available on Internet. Your content should blend in well with focus of your website and be updated on a regular basis.

The following websites provide free articles for publication:

http://www.web-source.net/articles/ http://www.mega-success.com/ http://www.marketing-seek.com/ http://www.ideamarketers.com/ http://www.infobot.net/