FACT: Selling is only profession wherein your potential earnings are beyond what 95% of world's population could ever earn - but only if you know how to close sale. Selling is a wonderful profession -- but because it is oftentimes difficult to become successful at it, it is also considered one of toughest professions in world.

As a salesperson, you need to be thankful that making sale is so difficult, because if it were easy, field would be flooded with amateurs -- and amount of money you could earn would be greatly reduced. Your job is to find ways to make sales process easier so that you can become one of highest paid people in your field, if not world.

The Major Challenge in Selling

Closing sale is perhaps most stressful and challenging part of sales process. This is where rubber meets proverbial road.

Hi, I'm Brian Tracy -- and there are secrets I know that can unlock real firepower that lies dormant in your very own selling skills, and these secrets will change course of your sales career forever. I'm going to reveal 3 closing secrets that can easily triple your sales in next 90 days.

You may have heard about me through my high-powered sales seminars attended by approximately 400,000 men and women each year in 23 countries - or perhaps you have come across one of my 16 best-selling books or 300 learning programs.

The 3 killer secrets that I'm about to reveal are excerpts of techniques I've taught to salespeople all over world, many of whom have gone on to become biggest money-makers in sales industry. I guarantee that if you master these lessons and practice them faithfully, you will at least triple your sales within next 90 days.

Killer Closing Secret #1: The Preference Close

The first technique is Alternative Close, also called Preference Close. It is based on fact that people like to have choices. They don't like to be given what may sound like an ultimatum to either buy it or not buy it.

When formatting an ad or a sales letter, put most important benefits right up front. Put yourself in customer's shoes and ask yourself what customer will really go for. Focus on that point.

Keep your sentences short and simple. Sales copy needs to be crisp and clean or people lose interest. With simple sentences you can steer clear of confusion and get right to point of ad. Take it a step further in your classified ads and alternate complete sentences with catchy two and three-word phrases.

Break your copy into short sections. Professional writers often keep their paragraphs to two or three sentences. This makes your copy much easier to follow.

Use visual tricks to grab attention. Use headings and sub- headings to emphasize your most important features, and use bulleted lists when describing product features.