3 Killer Secrets for Closing the Sale

Written by Brian Tracy

"Inherently, each one of us hasrepparttar substance within to achieve whatever our goals and dreams define. What is missing from each of us isrepparttar 127431 training, education, knowledge and insight to utilize what we already have." -- Mark Twain

FACT: Selling isrepparttar 127432 only profession wherein your potential earnings are beyond what 95% ofrepparttar 127433 world's population could ever earn - but only if you know how to closerepparttar 127434 sale. Selling is a wonderful profession -- but because it is oftentimes difficult to become successful at it, it is also considered one ofrepparttar 127435 toughest professions inrepparttar 127436 world.

As a salesperson, you need to be thankful that makingrepparttar 127437 sale is so difficult, because if it were easy,repparttar 127438 field would be flooded with amateurs -- andrepparttar 127439 amount of money you could earn would be greatly reduced. Your job is to find ways to makerepparttar 127440 sales process easier so that you can become one ofrepparttar 127441 highest paid people in your field, if notrepparttar 127442 world.

The Major Challenge in Selling

Closingrepparttar 127443 sale is perhapsrepparttar 127444 most stressful and challenging part ofrepparttar 127445 sales process. This is whererepparttar 127446 rubber meetsrepparttar 127447 proverbial road.

Hi, I'm Brian Tracy -- and there are secrets I know that can unlockrepparttar 127448 real firepower that lies dormant in your very own selling skills, and these secrets will changerepparttar 127449 course of your sales career forever. I'm going to reveal 3 closing secrets that can easily triple your sales inrepparttar 127450 next 90 days.

You may have heard about me through my high-powered sales seminars attended by approximately 400,000 men and women each year in 23 countries - or perhaps you have come across one of my 16 best-selling books or 300 learning programs.

The 3 killer secrets that I'm about to reveal are excerpts of techniques I've taught to salespeople all overrepparttar 127451 world, many of whom have gone on to becomerepparttar 127452 biggest money-makers inrepparttar 127453 sales industry. I guarantee that if you master these lessons and practice them faithfully, you will at least triple your sales withinrepparttar 127454 next 90 days.

Killer Closing Secret #1: The Preference Close

The first technique isrepparttar 127455 Alternative Close, also calledrepparttar 127456 Preference Close. It is based onrepparttar 127457 fact that people like to have choices. They don't like to be given what may sound like an ultimatum to either buy it or not buy it.

To apply this technique, you simply structure your close by saying, "Which of these would you prefer, A or B?"

Writing Great Sales Copy

Written by Kevin Nunley

A lot of people shy away from writing their own ads and sales letters when it's really not necessary. If you have even a basic grasp of writing skills, you can easily write your own stuff that really sells. You probably just need a few pointers about format and language.

When formatting an ad or a sales letter, putrepparttar most important benefits right up front. Put yourself inrepparttar 127430 customer's shoes and ask yourself whatrepparttar 127431 customer will really go for. Focus on that point.

Keep your sentences short and simple. Sales copy needs to be crisp and clean or people lose interest. With simple sentences you can steer clear of confusion and get right torepparttar 127432 point ofrepparttar 127433 ad. Take it a step further in your classified ads and alternate complete sentences with catchy two and three-word phrases.

Break your copy into short sections. Professional writers often keep their paragraphs to two or three sentences. This makes your copy much easier to follow.

Use visual tricks to grab attention. Use headings and sub- headings to emphasize your most important features, and use bulleted lists when describing product features.

Include a P.S. in sales letters. Most people readrepparttar 127434 P.S. first. Use it to restate your main offer, and then add a special bonus. Include a time limit to getrepparttar 127435 good deal. This encourages people to buy more quickly.

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