Copyright 2005 Kurma Group
When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell.
Given what search engines want, large content sites are much better for getting search engine traffic. Most of time (unless you're excellent at optimizing), it's hard to get mini-sites to rank well for competitive keywords.
This is why most do NOT rely on search engines for traffic to their mini-sites.
In all honesty, best strategy is to combine two types of sites by having a large content site to rank well with search engines that feeds traffic to your mini-sites.
However, not all of us have time or know-how to easily build large sites that do well with search engines. Most of us just want to put up a small site and start making money.
Here are 3 traffic generating techniques I use everyday for traffic to mini-sites.
#1: Forums/Discussion Boards
I have made more than $6,000 from one mini-site just by targeting it to right forum in my signature file. All I did was leave a nice statement in my signature file; in 1 month I attracted over 5,000 targeted visitors that converted to over $6,000 for me.
The basic strategy here is that you need to find related forums and become active in them. Get yourself known, find out what those members talk about and find an affiliate product to fit their demand.
Then, make a nice, simple, yet captive site with a great headline followed by a review of product. Test it and if it pulls well, you have a winner. If not, choose another product.
#2: Ezine Advertising
I would rate ezine advertising at second best way to gather traffic to your mini-sites only because this technique can cost some money. Forum promotions have no cost (typically). However, ezine advertising can provide much better results.
Forum marketing requires you taking time to make sensible responses or asking good questions. However, with ezine advertising, you just write a good promotion and let publisher send it out.