3 Inside Secrets To Making You Richer Using Direct Mail

Written by Craig Garber

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important...repparttar right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increaserepparttar 143990 responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglectingrepparttar 143991 subtle differences -- this is usually what separatesrepparttar 143992 people who are marginally successful, fromrepparttar 143993 people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never makerepparttar 143994 sale.

Finally, An Exciting Way To Generate Qualified Leads...And... Get Your Prospects All Fired-Up About You

Written by Craig Garber

I'm going to reveal a lead-generation selling formula, you can make a fistul of dollars with.

It's a lot of fun to use, but it's often over-looked.

Want to know what it is?

O.K., I'll tell you. It's...


And here's how you can start using sweepstakes as a lead generation tool, to build your list of prospects:

Let's say you own a retail furniture store. Here's what you do:

You run a display ad (or even better yet, you use several press releases) that says you're going to be giving away a brand new set of living-room furniture valued at $10,000 Dollars, delivered torepparttar person who comes into your store... registers forrepparttar 143989 contest... and comes closest to guessing how many square feet your entire furniture showroom display area is.

The person who guesses closest, getsrepparttar 143990 furniture delivered straight torepparttar 143991 front door of their home.

You should film that entire delivery, byrepparttar 143992 way, and have that video clip playing on a television monitor over-and-over again atrepparttar 143993 front of your store, to build enthusiasm up for your next sweepstakes.

Also, if you're really clever... team up with a local interior decorator and tell people you'll be giving away a professionally designed custom layout as well, courtesy of this interior decorator.

Let your sweepstakes entrants know,repparttar 143994 charge forrepparttar 143995 interior designer alone is worth "X" dollars.

Or, you could even team up with one of your furniture suppliers, and instead of having a "Guess how many square feet our showroom is" contest, you can have a "Tell me how many king size [insert your furniture supplier's name here] beds we have in our showroom" contest.

See which of your suppliers would be willing to sharerepparttar 143996 cost of your contest with you, or maybe they'd spring forrepparttar 143997 whole shebang.

Anyway, you call your lead-generating contest:

"The $10,000 Dollar Sweepstakes!"

Then, you promoterepparttar 143998 living daylights out of it!

You do a direct mail piece promoting it (postcards may even work in this case)... use your local val-paks... run display ads... have banners announcing your sweepstakes all over your store... and you give every single interior decorator and moving company you know, brochures about it, to hand out to their clients.

This does 3 things for you:

First, it gets people interested in you.

Second, it forces people to come into your store to sign up and register to winrepparttar 143999 sweepstakes. You automatically get foot-traffic, andrepparttar 144000 names and addresses of qualified leads, you wouldn't have had withoutrepparttar 144001 sweepstakes.

And third, since your prospects have to guess how large your showroom is, it forces them to walk around your entire store in order to make any kind of accurate "square footage" guess, right? And do you have any idea what each-and-every one of these qualified leads will be doing when they're browsing up and down each of your lovely furniture showroom aisles?

They'll be checking out all your furniture!

Mom's will be thinking "Oh, this would look so nice inrepparttar 144002 baby's room."

And seniors will be saying "Wow, that would look great outside on our patio."

And crooked CEO's like Ken Lay from Enron will be licking their chops, saying "Hey, I can use a bunch of my shareholder's money to buy all those brand new top-of-the-line Herman Miller chairs, for allrepparttar 144003 guys back atrepparttar 144004 office!"


The point is, people aren't just going to come in, see your "$10,000 Dollar Sweepstakes" sign-up booth atrepparttar 144005 front desk, fill outrepparttar 144006 form, toss their entry intorepparttar 144007 box, and then leave.

Now at first blush, you might think giving away $10,000 Dollars worth of furniture is a lot to give away for FREE.

But au contraire... let's look atrepparttar 144008 numbers here. Remember, before you ever make any kinds of marketing decisions, you must look at your numbers.


You are inrepparttar 144009 numbers business first, NOT...repparttar 144010 marketing business!

So... here are some numbers:

Let's say, over a 90-day period, you get 1,500 people to sign up. That's an average of 17 people a day, which... between you and your interior decorator, and maybe a local moving company (who will dorepparttar 144011 delivery)... should be very do-able, especially with allrepparttar 144012 "weekend" traffic, furniture stores tend to attract.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use