Written by Larry Dotson


Keep your offers as flexible as possible. If you offer a set price for your product, you could also offerrepparttar people that can't afford it an optional payment plan. For example, "3 Easy Payments Of $19.95".

A few other options would be to tell prospects that you'll take barter offers and you're open to negotiating. Even if you lose a little moneyrepparttar 101160 first time, you gain a customer and makerepparttar 101161 profits onrepparttar 101162 back end.


Give your prospects as many ordering options as possible. You'll be able to make sales torepparttar 101163 biggest part of your target audience. If they can only pay by check, and you don't accept them, you lose a sale.

Accept credit cards, debit cards, checks, money orders and other forms of e-payments. You should take orders by e-mail, web site, fax, mail, etc.

Which Works Better: Subliminal Advertising or Hypnotic Writing?

Written by Joe Vitale

James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others.

Duringrepparttar movie he allegedly flashedrepparttar 101159 commands "EAT POPCORN" and "DRINK COKE" so fast thatrepparttar 101160 unsuspecting audience couldn't consciously seerepparttar 101161 words. Vicary claimed Coke sales jumped 18.1% and popcorn sales leaped 57.7%.

On that day, "subliminal advertising" was born.

Today subliminal advertising is banned by most major countries. The FCC in America outlaws it by simply saying subliminal advertising is designed to deceive. For that reason alone it is forbidden to be used by any radio or television advertiser.

Still, self-help tapes that claim to have subliminal messages hidden on them continue to sell torepparttar 101162 tune of $50,000,000 a year.

The question I bring torepparttar 101163 table today is this: Which works better: Subliminal Advertising or Hypnotic Writing?

Vicary's famous movie theater test has been proven to be a hoax. He didn't test it onrepparttar 101164 amount of people he claimed (50,000, whichrepparttar 101165 small town theater couldn't hold), and he didn't keep an accurate count of popcorn or coke sales. In short, he wanted subliminal advertising to work in order to increase his consulting business as an ad expert. But allrepparttar 101166 research shows his method did not and does not work.

The same with subliminal tapes. Anthony Pratkanis and Elliot Aronson, author ofrepparttar 101167 fascinating book, "Age of Propaganda," conducted studies to see if subliminal advertising, and subliminal self-help tapes, actually worked. Their research said it did not. There was no evidence to support it. None. While people wanted to believe in subliminals, they could not prove it worked to evenrepparttar 101168 slightest degree.

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