Keep your offers as flexible as possible. If you offer a set price for your product, you could also offer people that can't afford it an optional payment plan. For example, "3 Easy Payments Of $19.95".

A few other options would be to tell prospects that you'll take barter offers and you're open to negotiating. Even if you lose a little money first time, you gain a customer and make profits on back end.

2) PLENTY OF OPTIONS

Give your prospects as many ordering options as possible. You'll be able to make sales to biggest part of your target audience. If they can only pay by check, and you don't accept them, you lose a sale.

During movie he allegedly flashed commands "EAT POPCORN" and "DRINK COKE" so fast that unsuspecting audience couldn't consciously see words. Vicary claimed Coke sales jumped 18.1% and popcorn sales leaped 57.7%.

On that day, "subliminal advertising" was born.

Today subliminal advertising is banned by most major countries. The FCC in America outlaws it by simply saying subliminal advertising is designed to deceive. For that reason alone it is forbidden to be used by any radio or television advertiser.

Still, self-help tapes that claim to have subliminal messages hidden on them continue to sell to tune of $50,000,000 a year.

The question I bring to table today is this: Which works better: Subliminal Advertising or Hypnotic Writing?

Vicary's famous movie theater test has been proven to be a hoax. He didn't test it on amount of people he claimed (50,000, which small town theater couldn't hold), and he didn't keep an accurate count of popcorn or coke sales. In short, he wanted subliminal advertising to work in order to increase his consulting business as an ad expert. But all research shows his method did not and does not work.