3 HIGHLY STRATEGIC BUSINESS TACTICS!

Written by Larry Dotson


1) AFFILIATE MARKETING

When you sell a product, give your customersrepparttar option of joining an affiliate program so they can make commissions selling your product. This will multiplyrepparttar 121782 sale you just made.

Don't forget to also sell back end products to your affiliates. You could create an affiliate members only e-zine and include ads to other products you sell. Usually your best customers are your own affiliates.

2) REPRINT/REPRODUCTION RIGHTS

Sellrepparttar 121783 reprint/reproduction rights to your products. You could include an ad on or withrepparttar 121784 product for other products you sell. You could make sales forrepparttar 121785 reproduction rights and sales onrepparttar 121786 back end product.

In addition to selling your reprint/reproduction rights it helps brand your business quicker. It spreads your name or business name without spending your profits.

THE PRESENT TENSE- HOW CAN IT BE MADE PERFECT?

Written by Joseph Tope


According to reliable news service reports, dot com companies are currently failing atrepparttar rate of about one per day; some 9,000 jobs were lost inrepparttar 121781 Internet industry overrepparttar 121782 course of 2000, with most ofrepparttar 121783 losses occuring inrepparttar 121784 latter half. It is anticipated that at least 30 additional mid-size and large e-commerce firms will shut their doors byrepparttar 121785 end ofrepparttar 121786 first quarter of 2001, and it is entirely possible thatrepparttar 121787 pace of closings will accelerate overrepparttar 121788 remaining portion ofrepparttar 121789 year. At one time, start up companies based on ingenious idea had only to knock atrepparttar 121790 doors ofrepparttar 121791 venture capitalists in order to secure ample funding; however (afterrepparttar 121792 fall) nervous investors now insist that traditional, stodgy performance standards such as return on equity and capital turnover rates be satisfied before committing their cold cash. Near term prospects for profit, a subject not even mentioned prior torepparttar 121793 last six months or so, have suddenly come (once again) torepparttar 121794 fore as an important basis for buy, sell and hold decisions. It has recently become very noticeable that evenrepparttar 121795 great names associated with viable e-commerce sites are bucking against stiff price resistance and buyer skepticism as they shyly present themselves inrepparttar 121796 resale market. Blockbuster names such as Orange.com can still command megabucks inrepparttar 121797 auction ring, but they arerepparttar 121798 beneficiaries of rare, serendipitous niche positioning. The blush is most definitely offrepparttar 121799 bloom for domains being offered inrepparttar 121800 $500,000 plus range; further evidence of slowing can be taken fromrepparttar 121801 fact that mid-cap names ($50,000-$250,000) are experiencing considerably longer dusty shelf stays than a year ago.

Givenrepparttar 121802 above difficult market conditions, why am I advising thatrepparttar 121803 present time provides a good setting for undertakingrepparttar 121804 sale of dot com web sites and names? Several of my colleagues are advising that now isrepparttar 121805 time to hold on to good, solid dot coms and to awaitrepparttar 121806 turnaround that they anticipate will occur whenrepparttar 121807 dot com inventory scarcity reachesrepparttar 121808 critical stage. Surely, they reason, dot com names put aside for investment purposes will significantly appreciate in value asrepparttar 121809 possibilities for valuable generic and creative brand names grow slimmer and slimmer. While I agree to a certain extent withrepparttar 121810 validity ofrepparttar 121811 above counsel, I do not hesitate to suggest that holding dot coms in anticipation of future appreciation is fraught with a fair degree of risk and that there are compelling reasons whyrepparttar 121812 present is a good time to place dot com names and businesses up for sale.

ˇSignificant dilution ofrepparttar 121813 value of dot com names will likely begin in earnest as dot tv, dot biz and other newly authorized top level domains come on line. ˇThe presently unsettled conditions ofrepparttar 121814 Internet market are encouraging some investors to conclude that there are good bargains to be had, and, in my opinion, it is primarily bargain hunting that will fuelrepparttar 121815 resale market overrepparttar 121816 course of 2001. Those who are banking on scarcity to build value recognize thatrepparttar 121817 present offers a tempting buying opportunity. ˇDot com names are proving their worth inrepparttar 121818 early competitive skirmishes withrepparttar 121819 other TLD's; dot com is maintaining its strength and still appears to berepparttar 121820 place to be, but notrepparttar 121821 only place. ˇIssues revolving about ownership and trademarks are liable to heat up as entrepreneurs rush in to replicate high profile names inrepparttar 121822 new TLD's. The AntiCyberSquatting Act will go far toward disallowing blatant, deliberate rip-offs of valuable dot com domains; however it appears that full protection will be afforded only those domain owners who have registered their names as trademarks. The decision inrepparttar 121823 Sex.com case makes it quite clear that there is a faction inrepparttar 121824 judiciary which views domain names as something less than property, and this inrepparttar 121825 face ofrepparttar 121826 commendable efforts ofrepparttar 121827 World Intellectual Property Organization (WIPO). Unfortunately, All ofrepparttar 121828 policing inrepparttar 121829 world onrepparttar 121830 part of WIPO will not be enough to protectrepparttar 121831 entire universe of entrepreneurs unlessrepparttar 121832 court recognizes in a timely fashion that domain names do, indeed, constitute intellectual property. Unscrupulous parties who can come up with novel and alternative uses of valuable names which have not been trademarked may just be able to slither in beneathrepparttar 121833 limbo. All of these matters will, of course, be normalized and settled in law given time; however, why wait to sell if you can see a way to avoid predictable complications and possible lessening of value?

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