3 Biggest Benefits of Strength TrainingWritten by Jeffrey Bedeaux
Strength training is exercise that uses resistance to strengthen and condition musculoskeletal system, improving muscle tone and endurance. "Strength training" is used as a general term synonymous with other common terms: "weightlifting" and "resistance training." Physiologically, benefits of consistent strength training include an increase in muscle size and tone, increased muscular strength, and increases in tendon, bone, and ligament strength. Lifting weights has also been shown to improve psychological health as well, by increasing self-esteem, confidence and self-worth. Improved Physical Appearance and Performance One important result of strength training is increased physical performance. Muscles quite literally utilize energy to produce movement, functioning as engine or powerhouse of body. Strength training increases muscles' size, strength, and endurance, which contribute to improvements in our work, favorite sports hobbies, and our general day-to-day activities. Another benefit of a good strength-training program is its effect on our overall appearance and body composition. Which can directly influence self-esteem, self-worth, and level of confidence. Take, for example, a 170-pound man who has 20 percent body fat; 34 pounds of fat weight and 136 pounds of lean body weight (muscle, bones, organs, water, etc). By beginning an effective strength training program, he replaces five pounds of fat with five pounds of muscle. He still weighs 170 pounds, but he is now 17 percent fat with 29 pounds of fat weight and 141 pounds of lean body weight. Although his body weight remains same, his strength, muscle tone, and metabolism have improved, giving him a fit appearance. Both our physical appearance and our physical performance can be improved by muscle gain or hampered by muscle loss. Research indicates that unless we strength train regularly; we lose about one-half pound of muscle every year of our lives after age 30. Unless we implement a safe and effective weight lifting program, our muscles gradually decrease in size and strength in process called "atrophy." Lifting weights is therefore important for preventing muscle loss that normally accompanies aging process. A common misconception is that as we reach age of senior citizens, it is normal to stop being active and to start using ambulatory aides like canes and wheelchairs. Many people think we have no choice; they think this is normal. But this couldn't be further from truth. There is absolutely no reason why all of us can't be physically, mentally, socially, and sexually active, living a healthy vibrant life until our last day on Earth! The reason many elderly people rely on ambulatory aides and become slower and fatter is simply that over years their muscles have been wasting away, so their physical performance and metabolism also decrease, becoming less efficient.
| | Advertising Your Holistic BusinessWritten by Jenifer Shapiro
The most basic answer is same answer as to question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. It’s been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money. What’s best way to begin an advertising campaign when goal is visibility? Find sources that attract your target market AND that you can afford over longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs. For example, if I am marketing an event and have 2 months to market it, I will use internet, e-mail marketing, and an ad in a monthly magazine to get word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I’ll use same vehicles, smaller ads, and have them in magazine ongoing for a year or more. People often ask me if that isn’t expensive. I tell them there are two reasons many businesses fail: they don’t spend enough on advertising, and they done spend their advertising dollars in most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, advertising ends up not being very expensive after all. In same way, a cheap advertising option is actually expensive if you don’t get more customers from it.
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