1. PROMOTE "SIMPLE, FAST AND EASY"

Your customers want your product or service to provide a simple solution to their problem. They also want to see fast results and they want those results to be easy to get.

Give them what they want. Promote characteristics of your product or service that are simple and easy -- and those that provide fast results. These are often more important to customers than price.

Also make your buying process simple, fast and easy for EACH customer so you don't lose potential sales. For example...

Many internet marketers offer only one way for customers to order -- online at a secure server. That may be easiest way for YOU to buy something but it's not easiest way for all of your customers. That's why many online orders get abandoned before they're completed.

One online marketer told me her sales increased almost 20 percent when she added options of ordering by phone, fax or postal mail.

2. STOP SELLING AND LET THEM BUY

People love to buy things but they hate feeling of being sold something.

I recently read about a survey conducted among new car buyers. Every participant rated helpful attitude of salesperson as one of major reasons they bought their car. None felt like a persuasive salesperson SOLD them a car. Instead, they felt like they BOUGHT car.

Most of those survey participants were probably ready to buy a car when they walked into dealership. The salesperson didn't have to persuade them to buy. He just needed to find a car with features they wanted and a price they could afford.

There is no rule set down that says you must remain only buyer and seller. The sign of a true marketing professional is ability to serve successfully as an "Ambassador" of his company or product. Just as an Ambassador, a successful marketer is required to have sensitivity, tact and most of all "Sincerity". There is nothing easier for a customer to pick up on, than a salesperson making believe that they are sincere when they are obviously not. It requires more than dry, tasteless questions of family's health. If you have not yet fully discovered benefits of building "Professional Friendships", you are blindly passing by a waiting pool of prospects.

Being a Professional Friend might mean making a mere call or sending an email to see if they are happy with your product or to see how their business is progressing. It may be an offer of counseling with a business problem. But do it "without" sole intention of making another sell. People will respond to your caring and consideration, and come to think of you as a friend who cares. Therefore, they are more likely to make their next purchase from you, a professional they have come to trust.....a friend.

Never Leave Your Friend Behind!