Below are 3 powerful buying motivators you can use to increase your sales without increasing your expenses. They work for any business and apply to every marketing method including Internet.
1. PROMOTE "SIMPLE, FAST AND EASY"
Your customers want your product or service to provide a simple solution to their problem. They also want to see fast results and they want those results to be easy to get.
Give them what they want. Promote characteristics of your product or service that are simple and easy -- and those that provide fast results. These are often more important to customers than price.
Also make your buying process simple, fast and easy for EACH customer so you don't lose potential sales. For example...
Many internet marketers offer only one way for customers to order -- online at a secure server. That may be easiest way for YOU to buy something but it's not easiest way for all of your customers. That's why many online orders get abandoned before they're completed.
One online marketer told me her sales increased almost 20 percent when she added options of ordering by phone, fax or postal mail.
2. STOP SELLING AND LET THEM BUY
People love to buy things but they hate feeling of being sold something.
I recently read about a survey conducted among new car buyers. Every participant rated helpful attitude of salesperson as one of major reasons they bought their car. None felt like a persuasive salesperson SOLD them a car. Instead, they felt like they BOUGHT car.
Most of those survey participants were probably ready to buy a car when they walked into dealership. The salesperson didn't have to persuade them to buy. He just needed to find a car with features they wanted and a price they could afford.
How can you create same atmosphere in your business? Target your advertising to prospects most likely to be interested in what you're selling. They won't require much persuasion to buy.