35% Revenue Increase… from Your Website!

Written by Glenn Murray

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!

Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% ofrepparttar time. Shockingly, 37% of users couldn’t even find company location details!

What was surprising was that users didn’t give up. They generally foundrepparttar 131745 information they were after – but they found it at a competitor’s site!

So how do you stop potential customers falling intorepparttar 131746 hands of your competitors? Nielsen is right when he suggests user research. Yes, it’s imperative that know what your users need at your site. But what he doesn’t say is how to structure your website so it meets users’ needs.

There are two golden rules:

Write first, build later Write to your customer Write first, build later The real message on most websites is inrepparttar 131747 writing. It makes sense, then, thatrepparttar 131748 writing should determinerepparttar 131749 structure.

Unfortunately, this is notrepparttar 131750 case for most businesses. For them,repparttar 131751 writing is an afterthought. They structure and design their website first, then try to fitrepparttar 131752 writing torepparttar 131753 structure. This flies inrepparttar 131754 face of common sense. When you speak to someone, you structure your speech around your message. You don’t decide on a structure, then changerepparttar 131755 message to suit!

For a truly usable website, you need to plan what you want to say before you createrepparttar 131756 site – perhaps even writerepparttar 131757 whole thing. The message –repparttar 131758 writing – should determinerepparttar 131759 structure.

Write to your customer So how do you decide what to write?

Firstly, don’t think, “What do I want to say?”. When you’re writing a website, you have to think, “What does my customer want to know?”. It’s a very subtle difference, but it’srepparttar 131760 key to engaging writing. And that’s what you want to do… engagerepparttar 131761 customer.

Most customers will want to knowrepparttar 131762 basics:

What do you do? What benefit do you offer them? Why should they choose your service or product? Why should they choose your service or product and not your competitors’? What does it cost? How can they contact you? Where are you located? Your website has to communicate a lot of information. And to make matters worse, you’re going to have limited screen real-estate. Ideally, your customer won’t have to scroll – especially on your homepage (all your information will fit within a single window). And you can’t fillrepparttar 131763 whole screen with writing, either. The design and navigation elements take up about a third ofrepparttar 131764 window, and you should leave a bit for white space (you don’t want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 – ½ ofrepparttar 131765 window at your disposal forrepparttar 131766 writing.

Advertising Methods. Market Research Questionnaire for a Business Start Up. Which Method have you found effective?

Written by DOT Solutions

Advertising Methods. Market Research Questionnaire for a Business Start Up.

Which Method have you found effective? I would be grateful if you would take a few moments to complete this on-line form to help me gain self employment.

Methods. Market Research Questionnaire. As part of some Market Research into starting a business to provide business such as you’re with online advertising Services I would be grateful if you would take a few moments to complete this on-line form.This is an independent survey carried out by DOT Solutions.

Digitally Orientated Technologies ( http://www.solutions.ukdots.com ). All individual information will be kept in confidence.The online Market Research

Questionnaire is at: - http://www.bosslinks.com/market_research_questionnaire.htmlClick onrepparttar following link if you need further descriptions ofrepparttar 131744 Methods of Internet adverting: -http://www.solutions.ukdots.com/advertising_methods.html

The question include:-

Which methods do you use to promote your services/products?

On-Line advertising: -

Affiliated Links. Pay for Clicks. Website submission using Purchased software or using a service. Paid for search engine listing inclusion.

E-mail campaigns. E-zine or newsletter campaigns.

WAP, Wireless Application Protocol, (mobile phone), Short Message Service or other similar e.g. 3G and Wi-fi, etc.

Off-Line advertising: -

Local Newspaper, National Newspaper,

Magazines, Television, Radio,


Direct Marketing: -

Phone calls.

Promotions. Pens and other gifts.

Advertising hoardings, billboards, and busses inside and out.

Sponsorship e.g. sports, etc.

General questions.

Which methods used have given yourepparttar 131745 best Return On Investment overrepparttar 131746 short, medium and longer term?

Which methods would you use again because of good response?

Which methods would you not use again because of poor response?

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