With that, I put together a 32 point copy checklist which I consult religiously. Here's a version of checklist I use. I hope you find it to be as helpful as I do.

1. Does headline in your body copy and/or opening paragraph include word 'you' or at least imply it?

2. Does it attract attention and shout out strong, "specific" benefits?

3. Does it relate to needs of your reader?

4. If you are marketing to a specific group, have you flagged that group in subject?

5. Does subject header include person's name?

6. Does body copy begin with "Dear [name]?"

7. Does your subheading or second paragraph flow on from headline hinting at a solution to their problem?

8. Does your copy address fears or wants and needs of your buyer and show them how to achieve results?

9. When you've made claims, have you shown why it gets results?

10. Have you started with most powerful benefit first?

11. Have you given your reader all benefits and details they need to make a buying decision?

Success Element #1: Always Use Attention Grabbing Headlines

A great headline is your best opportunity to capture your prospect’s attention. In fact it’s been proven that a great headline can actually increase responsiveness of your ad or sales letter by up 1700%! Use your headline to immediately tell your prospective customer number one benefit that he/she will gain from your product. Keep your customer focused by using sub-headlines throughout your sales letters that go into more details about your product.

Success Element #2: Bring on Benefits!

Benefits tell your customers what they will receive from your product. Reveal every possible benefit so customers will be anxious to buy from you right away. Offer benefits that give you edge over your competition. Some benefits that customers want include a fair price, great bonuses, a risk free guarantee, easy payment options, and reliable customer support.

Success Element #3: Use Testimonials to Add Credibility

Nothing adds more credibility to your sales letters than testimonials. A testimonial is equivalent of a trusted friend or respected expert’s recommendation of your product. Testimonials help customers feel at ease in purchasing from you because it says that others have tried your product and were pleased.

Success Element #4: Reverse 100% of Risk