31 Low Cost & Simple Ways To Promote Your EzineWritten by Maria Marsala, Business Growth Specialist
When you promote your newsletter, remember - it's quality subscribers that you want along with quanitity. 1) Your answer machine announcement. 2) Postcards or index cards. 3) Back of business cards. 4) Your Fax cover letter. 5) On your brochure. 6) Flyers (of all sizes) including those with "tear off" areas. 7) Labels that can be placed on a variety of things that leave your office. 8) Invoices 9) Ads you take out - from yellow pages, to newspapers, etc. 10) Gift certificates. 11) Your stationary. 12) Bio in articles you compose. 13) On every page of your web site. 14) Press releases 15) In print newsletters. 16) Provide a sign up sheet at trade booths, trainings you conduct, evaluation forms, etc. 21) Swap ads with other ezine owners.
| | Questions to Help You Design Your E-zineWritten by Maria Marsala, Business Growth Specialist
Are you looking to grow your business one member at a time? Then start your own e-zine. Be careful to decide just what you want your e-zine to be and be consistent in sending it out. If you don't enjoy writing, there are "article banks" http://www.coachmaria.com/articles/articlebanks.html and other options that provide you opportunity to use other authors’ articles on Web. For original content or expression of your ideas, consider hiring a ghostwriter to write it! Below are some questions to ask yourself before you start. 1.What is motivating you to write an e-zine? 2.What type of e-zine are you looking to produce? Tips, newsletter, ideas, URLs, etc. 3.What will you include in your e-zine? Such as: quotes, short or long articles (how many), someone else’s articles (guests or through http://www.coachmaria.com/articles/articlebanks.html), a contest (how often, what is prize), questions for readers to respond to, a challenge for week, summary and a link to a Web site for more information, links to other resources, book reviews, teleclasses, in person classes, etc. For an excellent checklist of what you can put into your e-zine, go to: http://www.ezineuniversity.com/courses/ez201/201-03.html 4.Will your e-zine be text only? Simple HTML (colors, bold, italics)? Or HTML (fancy with pictures)? 5.How often will your e-zine be published? (minimum once a month) 6.What day ime of week/month will you send it out?
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