It really isn’t. (Unless, of course, you work at NASA Customer Service).

For rest of us non rocket scientists though, here’s a couple of examples I experienced within one week, of shocking customer service.

Last week, my computer crashed. Not end of world, since I had backed up my data. So I got phone book out, and called a local advert.

The man I spoke to was very friendly and helpful. He gave me options for possible causes, possible solutions, and pricing.

I was impressed.

He told me an engineer would call back within an hour to make an appointment. You’re probably ahead of me on this one, but I never did get that call back.

My reaction? I got my computer fixed somewhere else, naturally.

I was a new customer, I had made effort to find and contact this company, I was ready to pay for their service, and what did they do? They stuck 2 fingers up at me, that’s what they did.

Oooh, good quote, and it sums up thrust of this article.

People buy from people that they know, like and trust. How will they get to know you, to like you, to trust you?

Not by putting up a website same as everyone else’s, that’s for sure. And not by hiding your light under a bushel either.

One of paradoxes of internet is that although it is one of most miraculous developments in communication we have ever seen, people are afraid to be themselves.

Most people think that they have to appeal to everyone, that any opinion will alienate potential customers.

Yes, your opinion will indeed alienate some people, but these are not people you want to do business with anyway.